On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Audio
| Jun 16, 2023
YouTube also boasts content-level brand safety accreditation from the Media Rating Council. Streaming video services including Netflix and Disney are developing ad-supported tiers. Tread Carefully When It Comes to Twitter. Elon Musk’s purchase of Twitter, if it ends up happening, would bring new energy to a platform that has never performed up to expectations.
Report
| Jun 16, 2022
From better targeting to much-improved attribution, the attraction to brands and marketers is clear. There will be challenges, of course, as there have been with digital video advertising from day one—brand safety, ad fraud, etc.—but this nascent market looks set for explosive growth, so getting in at the ground level would be wise. Read Next. Sources. AudienceProject. Deloitte. FreeWheel.
Report
| Mar 29, 2022
Don’t forget about the brand safety risks. Native placements will run alongside user-generated content. Though most platforms have content moderation infrastructures in place, harmful or unsavory content does slip through the cracks, sometimes getting promoted to certain users based on their scrolling habits and past engagement. CTV Maintains Its Upward Trajectory with Changes on the Horizon.
Report
| May 24, 2022
User trust in the major social platforms is down this year, according to our sixth annual benchmark survey, especially in the areas of privacy, safety, and ad relevance. Trust affects ad engagement, and in a year when ad revenue growth is slowing for many platforms, it’s imperative that they stem the declines.
Report
| Sep 16, 2022
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| May 24, 2023
Source: Proximic
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| Oct 4, 2022
Source: Advertiser Perceptions; StackAdapt
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| Oct 27, 2022
Source: Trustworthy Accountability Group (TAG) ; Brand Safety Institute (BSI)
Chart
| Oct 27, 2022
Source: Trustworthy Accountability Group (TAG) ; Brand Safety Institute (BSI)
I think there is some challenges that some of our major bank clients have with things like brand safety, and each of these platforms have made great strides in terms of making sure that your content is not adjacent to things that you might find questionable if they were associated with your brand.
Audio
| Jun 12, 2023
Brand safety isn’t a concern for many Facebook advertisers—even if it should be. Questions about Facebook’s business practices, lackluster content moderation, and impact on users’ mental health will keep some image-conscious ad buyers up at night, but they won’t severely dent the company’s prominence in advertisers’ plans.
Report
| Nov 22, 2021
There were brand safety concerns. And she's got the challenge of just really figuring out how to manage Elon. My colleague, Jasmine Enberg has done some amazing research and thinking about Twitter and basically she thinks that it's going to possibly be able to turn around under Linda, but she's definitely got some challenges ahead of her. Marcus Johnson:. Yeah, cautiously optimistic.
Audio
| May 30, 2023
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| Jun 7, 2023
Source: Ipsos; LinkedIn
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| May 10, 2023
Source: International Data Corporation (IDC); Ogury
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| Oct 14, 2022
Source: Merkle
The issue with them, though, is that Apple's brand now is about privacy and safety, and that's not really compatible when you think about AI-. Marcus Johnson:. Good point. Gadjo Sevilla:. ... and its potential to hallucinate or just go off the rails.
Audio
| Apr 23, 2024
The news: The Super Bowl once again served as the ultimate platform for brands to present their most innovative and engaging commercials. With a steep $7 million price tag for a 30-second spot, advertisers embraced safety, nostalgia, and the undeniable allure of celebrity endorsements while subtly navigating the realms of politics and social commentary.
Article
| Feb 13, 2024
If you end up relying on that and you gain confidence over time and then you let your brand roll with this, and then one day it spits out something disastrous. Marcus Johnson:. Yeah, yeah. That's a great point. Ethan Cramer-Flood:. That's on you. Marcus Johnson:. There's definitely brand safety questions. The final thing here in terms of AI-generated ads is a chatbot ad assistant. Mr.
Audio
| Jun 2, 2023
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| Nov 16, 2022
Source: parcelLab
Livestreaming in China has been a success but hasn’t caught on with US consumers yet. $4.3 million: The spend to get rid of its No. 3 Hair Perfector stock after a meme about one of its ingredients (which is banned in the EU for safety reasons) went viral. The brand didn’t see a huge impact on sales, but Wong warned of the double-edged sword of social media.
Article
| Aug 17, 2022
With a decline in privacy and safety weighing down social media brands overall, Twitter ranked eighth out of nine social media platforms in our most recent Digital Trust Benchmark.
Article
| Apr 17, 2023
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| Feb 17, 2022
Source: Forrester Consulting
Banks must use every opportunity to reinforce trust in their brand. In the wake of March’s regional banking crisis, two pillars of trust stand out as most important. Prove safety and reliability. A bank’s promise that it’s a safe place for customers’ money doesn’t make it true: It’s critical that banks be able to point to good risk management.
Report
| May 4, 2023
The company claims its platform has safety and governance capabilities and can incorporate brand-specific visual assets. It’s not just Typeface. Jasper, Runway, Anthropic, Cohere, and Lensa AI are just a few of the 450+ startups that are raising money on account of their generative AI capabilities. Who looks under the hood to see if there’s a “there” there? And should marketers even care?
Article
| Mar 1, 2023
Car companies (e.g., BMW, Audi) and ski goggle brands (e.g., Rekkie) already provide some basic speed, direction, and safety information projected onto the windshield or lens. They could eventually serve apps and ads that generate revenues. Despite metaverse woes, Big Tech still has high hopes for AR devices. In 2022, all attention was on the metaverse—specifically a version of it based around VR.
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| Apr 18, 2023