Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.
Article
| May 31, 2023
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Article
| Aug 31, 2023
Consumers’ appetite for quality, on-demand content has contributed to connected TV’s (CTV’s) stronghold as the fastest-growing major ad format in the US. “There’s a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients’ ad dollars,” Jennifer Kohl, executive director and head of US media at VMLY&R, said of CTV during our virtual “Attention!” summit last week.
Article
| Jun 7, 2023
Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.
Report
| Mar 10, 2022
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| Jul 25, 2023
Source: Gartner
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| Jul 25, 2023
Source: Gartner
On January 31, Snap CEO Evan Spiegel testified in Congress alongside four other social media executives about online child exploitation. Prior to the hearing, Snap endorsed the Kids Online Safety Act (KOSA) bill. “We see a fatigue and a malaise across generations with social media,” DeCourcy said. “The expansion into other audiences is something we're naturally going to see.
Article
| Feb 22, 2024
People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.
Article
| Mar 28, 2022
Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.
Article
| May 9, 2022
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| Jan 23, 2023
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| Apr 21, 2022
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| Feb 10, 2023
On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.
Audio
| May 30, 2023
Sundar Pichai, CEO of YouTube parent Google, was noticeably absent from the January 31 Senate hearing. Several executives who were present noted his absence, along with that of executives from other Big Tech firms like Apple.
Report
| Mar 8, 2024
The retailer’s success stems from its ability to have “thousands of associates across the world aligned and executing a focused playbook every single day, one that is rooted intimately in knowing our customer and then meticulously building the product, voice, and experience to match their needs,” said CEO Fran Horowitz during the company’s earnings call.
Article
| Mar 6, 2024
Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.
Article
| Jan 29, 2024
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| Sep 20, 2023
Source: Sapio Research; ABBYY
While CEO Mark Zuckerberg has successfully steered the company through its challenges, the company has taken major reputational hits, and Facebook has lost much of its luster. Zuckerberg has testified in Congress eight times, most recently at a heated January 31 Senate hearing on protecting children online.
Article
| Feb 2, 2024
Its CEO William Demchak believes this messaging positions the bank well for growth opportunities, per Bloomberg. And it isn’t the only one: The “boring” messaging has grown in popularity throughout the banking industry, according to Bloomberg’s analysis. At a recent industry conference, Fifth Third Bancorp executives spoke about how being “boring is good.”.
Article
| Mar 25, 2024
Wil Reynolds, CEO and founder at Seer Interactive, echoed this, suggesting marketers start with basics like building a custom GPT to solve a problem. He recommended identifying checklist tasks—repetitive tasks that could potentially be automated such as building spreadsheets and scheduling emails—and using AI to automate them.
Article
| Mar 22, 2024
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| Sep 20, 2023
Source: Sapio Research; ABBYY
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| Sep 19, 2023
Source: Forrester Consulting; PubMatic
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Video
| Jun 28, 2022
Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.
Article
| Mar 14, 2022
Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months.
Article
| Sep 19, 2022