People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.
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| Mar 28, 2022
Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.
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| May 9, 2022
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| Apr 21, 2022
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| Jan 23, 2023
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| Feb 10, 2023
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| Oct 31, 2023
Source: Winterberry Group; Brightspot
Marketing measurement is fragmented and inconsistent at most organizations. CMOs need to tie marketing measurement to business outcomes and operate as the connective tissue between the marketing team, the executive team, and other departments.
Report
| Jun 28, 2022
The aim is not just to target an individual but a diverse group of decision-makers, each with a distinct role in the purchasing process, such as a finance executive looking at cost savings or a security expert evaluating product safety features. Adding to the complexity is the long nurturing period that can extend from six to nine months.
Article
| Oct 3, 2023
CEO Thomas Geisel issued an open letter on his bank’s website to straighten out the branding confusion—not knowing that Republic First wouldn’t survive to see the first anniversary of First Republic’s collapse.
Article
| May 1, 2024
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.
Audio
| Jul 7, 2023
Sundar Pichai, CEO of YouTube parent Google, was noticeably absent from the January 31 Senate hearing. Several executives who were present noted his absence, along with that of executives from other Big Tech firms like Apple.
Report
| Mar 8, 2024
Digging deeper: Visa executives spotlit three growth areas during the company’s earnings call. Value-added services. Other revenues for the quarter catapulted 37% YoY, driven by strong consulting and marketing services growth, per CFO Chris Suh. And Visa expects value-added services to keep outperforming: CEO Ryan McInerney said the opportunity is significant and broad-based.
Article
| Apr 25, 2024
American Fintech Council CEO Phil Goldfeder also told American Banker that it feels as though regulators are unfairly targeting innovation in the banking industry. Piermont’s CEO Wendy Cai-Lee told American Banker, “Every bank that touches BaaS is getting an enforcement action.”.
Article
| Apr 3, 2024
The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a “complete lifestyle luxury accessories player,” CEO Alexis Mourot told WWD. Does it make sense?
Article
| Feb 2, 2024
How we got here: Under former CEO Jeff Bezos, Just Walk Out was Amazon’s way of putting its unique stamp on the brick-and-mortar experience—one that was meant to revolutionize the way people shop in-store. The reality has been more nuanced.
Article
| Apr 2, 2024
Attend “Navigating the Digital Frontier: Strategic Insights on Tech Investments” at CommerceNext’s 2024 Growth Show to learn invaluable insights from a panel of senior technology executives.
Article
| Mar 29, 2024
Its CEO William Demchak believes this messaging positions the bank well for growth opportunities, per Bloomberg. And it isn’t the only one: The “boring” messaging has grown in popularity throughout the banking industry, according to Bloomberg’s analysis. At a recent industry conference, Fifth Third Bancorp executives spoke about how being “boring is good.”.
Article
| Mar 25, 2024
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Video
| Jun 28, 2022
Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.
Article
| Mar 14, 2022
Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months.
Article
| Sep 19, 2022
Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.
Article
| Aug 3, 2022
Wil Reynolds, CEO and founder at Seer Interactive, echoed this, suggesting marketers start with basics like building a custom GPT to solve a problem. He recommended identifying checklist tasks—repetitive tasks that could potentially be automated such as building spreadsheets and scheduling emails—and using AI to automate them.
Article
| Mar 22, 2024
In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.
Video
| Nov 12, 2021
We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.
Article
| Dec 21, 2022
The CEO claims the neobank’s strategy is right on track. But it’s not profitable, it’s burning through funding, and its low revenue this year hurts the possibility of more funding.
Article
| Jun 2, 2022