Launching brand-exclusive coupons and gifts to 88VIP members. Leveraging perks and privileges to reach consumers, such as events and one-on-one customer service, from across Alibaba’s vast ecosystem. Singles’ Day offerings might prove too enticing. According to the same AlixPartners survey, adult consumers in China plan to increase their spending this Singles’ Day in 9 out of 11 product categories.
Article
| Nov 8, 2022
Like your weekly groceries—making that experience better and actually knowing what your customers are doing and when and when not to offer them a coupon. If a customer is doing something online versus walking into the store, if they’re not tracking every moment, they're not connecting those dots and so they’re always restarting the process.
Article
| Oct 25, 2022
In-store app marketing should focus on the top reasons consumers use apps in-store—finding coupons, checking inventory availability, reading product reviews, and scan-and-pay, per an April 2022 study from Kantar and Google. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
Report
| Oct 17, 2022
Think digital coupons, loyalty programs, and price comparison tools. Retail automation will also be a key focus for customer-facing initiatives, like self-checkout, as well backend operations, like inventory management. Read more: US Retail Mobile App Features Benchmark 2022. Trend: Ecommerce same-day delivery will take its cue from digital grocery.
Article
| Aug 15, 2022
Tactics such as coupons, cash back, and free shipping should help boost sales amid fierce competition during the Q4 holiday shopping season—and well into 2023—as consumers’ purchasing power continues to wane. Those that pull it off will ride Brazil’s ecommerce wave into 2023. Next year, we expect sales to rise by 17.0% from $51.04 billion (BRL 275.47 billion) to $59.71 billion (BRL 322.30 billion).
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| Nov 16, 2022
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| Aug 30, 2023
Source: Bizrate Insights; Insider Intelligence
Samsung Pay has experimented with this strategy for years in various markets to great success, and PayPal offered a bonus coupon for first-time wallet users in the US after launching QR codes. New Features and Use Cases. Nonusers could be driven to adopt mobile wallets by features like loyalty, coupon, or store membership cards, per Payments Canada. Here are some examples:.
Report
| Oct 29, 2021
The gamification of loyalty programs, including cash-back rewards and coupons for a future visit, can help keep customers coming back. Focus on Product Categories that Dovetail with Travel and Out-of-Home Activities. Although consumer confidence is dropping to historic lows, spending on travel and services will continue to grow in the near future.
Report
| Jul 26, 2022
So another advantage of retail memberships for retailers is that they yield a lot more consumer data and they really offer the ability to then tailor offers and coupons and promotions to individual consumers based on their purchasing habits or histories. So I think that's a direction that retailers will have to go in to continue to retain members.
Audio
| May 31, 2023
Aldi has also invested in click-and-collect to drive convenience, while Lidl’s Plus app, which offers exclusive discounts, coupons, and prizes, positions it well to drive loyalty. Clothing: Apparel falters as inflation bites. The outlook: The end of social restrictions and the arrival of summer caused clothing and footwear to outperform most retail categories earlier this year.
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| Sep 4, 2022
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| Aug 16, 2023
Source: Taradel; SurveyMonkey
The win-at-all-cost mentality so deeply ingrained in Chinese tech culture meant that new platforms and established tech giants were frequently engaging in price wars, often through an unhealthy dose of coupon giveaways and discounts to subsidize purchases—resulting in massive losses.
Article
| May 26, 2022
New features, like Google’s couponing push and Apple Card Family, give users reasons to onboard to wallets—and reach for them at the point-of-sale. Providers will also emphasize adding support for two other growing payment methods:.
Report
| Feb 8, 2022
Nearly a quarter (23%) of loyalty program professionals, across industries, say their biggest challenge is offering deep enough discounts to attract customers, per a global survey by Eagle Eye. Another 23% have a hard time balancing margins with attractive discounts, and 21% find it difficult to deliver offers to customers at the right time.
Article
| Jun 8, 2023
Closures obviously open up opportunities for competitors like the Container Store is letting customers cash in on those Bed Bath & Beyond coupons, the ones that my mom keeps in a giant Ziploc bag in the center console of her car or Bed Bath & Beyond's closure could boost Amazon's 50 billion US home furnishings e-commerce market.
Audio
| Jul 5, 2023
Triggered messages: For retailers or quick-service restaurants (QSRs) with well-utilized apps, location-based push notifications can still be a useful way to lure customers away from competitors with coupons (a tactic referred to as “geoconquesting”). The key here is that enough users have opted in to the app and push notifications.
Report
| Jan 20, 2022
Coupons in the News. Green Dot. Insider. Marketplace Pulse. National Retail Federation (NRF). Pacvue. Paysafe. Placer.ai. PYMNTS.com. Skai. The Current. The Economic Times. The Wall Street Journal. Walmart.
Report
| Nov 21, 2022
The number one factor that made online shopping convenient was being able to easily use coupons and promotions. But Paul, what makes a shopping experience convenient, what's the point? Paul Verna:.
Audio
| May 4, 2023
Lisa, you recently wrote an article noting that the FTC fined prescription coupon company, GoodRx, 1.5 million in civil penalties for sharing its customers' health information with third parties like Facebook and Google for advertising purposes. That's why it was sharing customers' health information.
Audio
| Feb 22, 2023
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| Jul 20, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 8, 2021
Source: eMarketer; Bizrate Insights
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| Dec 8, 2021
Source: eMarketer; Bizrate Insights
Especially if we're moving into a kind of recessionary or downturn in the economy, those coupons, those discounts, free shipping, at least for retailers, those are all going to be huge incentives for a customer to sign up for a membership program. And the brand gets a bunch of data on their customer that they can use for marketing and remarketing, among, I'm sure, many other purposes.
Audio
| Jan 2, 2023
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| Jul 11, 2023
Source: National Retail Federation (NRF)
You want a Burger King coupon? Ross Benes:. Burger King would work. The Sbarros logo, I would eat that. It would probably not be that good, but I would still go for it. Marcus Johnson:. Maybe we can get you some kind of a gift card. Stuart, he runs the team, get on that please, if you wouldn't mind. He's probably going to make me do it. Ross Benes:.
Audio
| Jul 21, 2023