Marketplaces have seen a drop of over 10 percentage points, which could be attributed to the nature of self-reported data or search ads clogging results and damaging customer experience. TikTok could be playing a factor in the increase of product discovery on social media, especially with the launch of TikTok Shop in the US in late 2023. Use this chart:. Evaluate marketing spend across channels.
Article
| Mar 13, 2024
Banks can super-charge the customer experience through open communication via social media channels.
Article
| Jun 20, 2023
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| Aug 28, 2023
Source: Salesforce
Customers get a fun in-store experience and something for free, while Ulta Beauty gets valuable customer data. 2. AI enables better personalization and data-backed decisions. Ulta Beauty is using AI in several customer-facing ways to increase personalization across the customer journey, Crossan-Matos said. GLAMlab is a virtual try-on tool that helps customers see what products look like in real life.
Article
| Feb 12, 2024
How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience. Advancements in AI, other tech are the top concern for executives in 2024.
Article
| Jan 26, 2024
Over half of US and UK adults research and buy products online via a retailer’s website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer’s website but waiting to buy them in a physical store.
Article
| Jun 15, 2023
Without cookies, advertisers can’t pinpoint the precise path to purchase a consumer took. As a result, they need to think about who they should serve with ads using past on-site behaviors. “You really have to rethink how you create an audience. It's no longer about just trying to retarget interested people, but how are you now defining interested people and interested shoppers,” said Harris.
Article
| Apr 10, 2024
It will use AI for transaction approval, predictive analytics, and customer experience tools
Article
| May 31, 2023
They are also exploring genAI use cases to streamline the customer path to purchase. For ecommerce retailers still considering the utility of AI, resale will provide valuable data and use cases. Physical spaces and high-touch services will be key to courting affluent shoppers for resale.
Report
| Apr 5, 2024
It also powers KAI Answers, a customer service application that can quickly and accurately address customer queries. Prediction. GenAI startups will buck the overall downward trajectory of fintech funding. It hit new lows in 2023, but genAI startups—especially those catering to tightly regulated industries such as banking—were a bright spot.
Article
| Jan 29, 2024
Retailers need to invest in the customer experience to keep consumers coming back, investing in making the shopping journey as personalized and seamless as possible. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| May 1, 2024
Its capabilities extend beyond transaction processing to include inventory management, customer relationship management (CRM), business analytics, and more. In-store, POS software is integrated into terminal hardware. All of this broadens POS functionality, which creates new revenue opportunities for providers. Lines are blurring as software opportunities proliferate.
Report
| Mar 27, 2024
A targeted approach: As with other retail media networks, Uber, Lyft, and Instacart’s appeal to advertisers is rooted in their first-party data and ability to reach consumers at key moments in the customer journey. Both Uber and Lyft are using trip data to tailor ads based on where users are going and what that behavior reveals about them.
Article
| Mar 11, 2024
FIs worldwide can learn from their pitfalls and successes when considering fintech or neobank investments to fortify operations and enhance customer experiences. To improve their chances at success, banks considering opening up their own digital neobanks should:. Thoughtfully target a new demographic, so they aren’t just pulling their own customers to the new digital bank.
Article
| Feb 16, 2024
As acquisition costs continue to rise, it’s crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.
Article
| May 10, 2023
Hyper-personalization can elevate the customer experience. Globally, 80% of consumers think personalized product recommendations are “cool,” per a November 2023 survey by Marigold and Econsultancy.
Article
| Mar 8, 2024
For luxury brands, tapping into the partnership channel presents a unique opportunity to reach new audiences and maximize brand awareness. The pay-for-performance partnership model mitigates risk by allowing luxury brands to work with partners that can curate rich stories all the way down the purchase funnel for an established community.
Article
| May 12, 2023
ELG is a technique centered on immersive events across the customer journey, intended to drive discovery, engagement, and growth. It makes events the focus of marketing efforts and campaigns. ELG aims to address B2B challenges like brand differentiation, engagement, and lead nurturing.
Article
| Apr 25, 2024
When menu prices go up, restaurants need to invest in back-end technology that will enhance the customer experience. This includes loyalty programs that demonstrate actual value to cost-conscious customers, along with frictionless order fulfillment from multiple point-of-sale (POS) destinations. Restaurants should also make data-driven decisions regarding the development and marketing of menu items.
Article
| Apr 25, 2024
“Yes, they have a higher level of complexity because they must balance the customer experience with monetization, but they’re really excited about the opportunity because the revenue potential is obvious.”. Brands, however, are a little harder to convince, said Nickell. Most of the momentum from brands exploring in-store retail media has come from brands outside of the CPG category.
Article
| Apr 22, 2024
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Video
| Mar 28, 2023
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Video
| Apr 19, 2022
More than 75% of companies say they lack the ability to transform raw data into actionable insights that can improve customer experiences. But when used correctly, customer data platforms (CDPs) can help manage customer data and greatly improve the marketing experience.
Article
| Nov 16, 2021
Through customer experience and community focus, M&T Bank is growing more than just its business. Watch Industry Voices: Spotlight on Financial Services with M&T Bank’s Francesco Lagutaine, chief marketing, communications and digital officer, to hear how M&T Bank is succeeding by combining large-bank advancements with small-bank values.
Video
| Nov 19, 2021
Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.
Video
| Nov 23, 2021