Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the significant role of 'halving' in sustaining this momentum.
In our engaging 'Headlines' feature, we dissect the factors contributing to the resurgence of crypto values, examining the critical elements that influence market highs. The 'For Argument’s Sake' segment ignites a thought-provoking debate on the practical uses of cryptocurrencies, with a spotlight on Bitcoin. Expert analysts, Grace Broadbent, and Tyler Van Dyke, join host, Rob Rubin, to offer their insights into the currency's real-world applications.
Key Insights:
- Cryptocurrencies are witnessing a remarkable revival, with Bitcoin leading the charge by hitting an all-time high.
- Market analysts and enthusiasts are keenly observing the impact of 'halving' events on cryptocurrency values.
- A detailed analysis of the utility and real-world application of cryptocurrencies fuels a spirited debate, underlining the digital currency's role in the current financial landscape.
Audio
| Apr 9, 2024
Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.
Article
| Mar 25, 2024
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| Mar 25, 2024
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Audio
| Mar 14, 2024
Forecasts
| Jan 5, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 15, 2023
Source: Insider Intelligence | eMarketer
Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.
Article
| Mar 8, 2024
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Report
| Dec 21, 2023
Article
| Feb 9, 2024
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Audio
| Mar 6, 2024
US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.
Article
| Mar 5, 2024
Forecasts
| Dec 8, 2023
Source: Insider Intelligence | eMarketer
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Article
| Mar 5, 2024
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Article
| Mar 4, 2024
Report
| Oct 27, 2023
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 5, 2023
Source: Insider Intelligence | eMarketer
Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month
Article
| Feb 5, 2024
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Article
| Feb 22, 2024
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.
Article
| Feb 23, 2024
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
Article
| Feb 21, 2024
Forecasts
| Oct 12, 2023
Source: Insider Intelligence | eMarketer