Chart
| Feb 2, 2022
Source: Spotify
Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.
Article
| Aug 30, 2023
Central and Eastern Europe is in last place globally when it comes to streaming music, with respondents spending a little over an hour (1:11) on it per day. By comparison, those in North America streamed music for an average of 1:54 per day in H1 2022. Less time goes to watching TV, whatever the platform.
Report
| Oct 20, 2022
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| Oct 25, 2023
Source: Search Engine Journal
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Feb 2, 2024
We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.
Report
| Nov 29, 2022
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| Oct 18, 2023
Source: Signal Hill Insights; Sounds Profitable
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Nov 14, 2023
Listenership of streaming music, podcasts, and digital radio will reach new heights this year. Time spent with digital audio surpassed that of radio in Canada for the first time in 2021, and the medium will continue to make gains.
Report
| Apr 7, 2022
Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.
Article
| Sep 15, 2023
Promotional opportunities in mobile listening apps, streaming music services like Spotify, and podcasts are expanding to meet growing consumer time spent with digital audio. Read Next. Sources. Edison. ThinkTV.
Report
| Jun 7, 2022
Apple’s iPhones surpassed OEMs making up Google’s Android ecosystem in the US, and service ecosystems like streaming music, fitness, and gaming subscriptions expanded around handsets. Premium handsets continue to be in high demand, evidenced by shortages of the iPhone 14 Pro heading into the holiday season.
Article
| Dec 23, 2022
Getting updates on the weather, traffic, travel, or sports is the second-most popular use for smart speakers (26.7%), while third place goes to streaming music via built-in services (24.5%). More like this:. Report: Smart Home Forecast 2021. Article: Tech’s 5 weirdest flexes for 2021. Article: The top 5 retail categories for smart speaker shopping.
Article
| Jan 3, 2022
In H1 2022, US internet users spent an average of 1 hour, 56 minutes per day streaming music, up 12 minutes from the previous year, according to data from GWI. US internet users also spent an average of 58 minutes listening to podcasts.
Article
| Jan 3, 2023
Chart
| Oct 9, 2023
Source: WordStream
Chart
| Oct 3, 2023
Source: Integral Ad Science
Chart
| Oct 3, 2023
Source: Integral Ad Science
Chart
| Oct 3, 2023
Source: Integral Ad Science
But because TikTok is the homepage for Gen Z and a lot of them are going to need to eventually become paying streaming music subscribers, I do think that this could carve out a small and modest user base. Marcus Johnson:. Yeah. The piece by, I think it was Jeremy has a survey.
Audio
| Jul 21, 2023
We outlined the five possible growth areas for TikTok in August, which predicted its entry into ecommerce, streaming music, gaming, online learning, and search. Little did we know that TikTok’s expansion plans in all these areas were already well underway. TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
Article
| Dec 21, 2022
CES 2023 highlighted five big technology trends that will influence the way we communicate with each other and with businesses.
Report
| Jan 17, 2023
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| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Much of that growth is due to the quality of streaming music services available to local listeners. But it’s also related to the increased consumption of talk formats, including podcasts and the repurposing of terrestrial radio programming for digital distribution.
Article
| Apr 11, 2022
Will digital audio advertising opportunities match up with the growing audience for streaming music and podcasts? KEY STAT: Eighty-four percent of adults in Canada are concerned about their personal data being shared with third parties without their consent. Introduction. Each year at this time, Insider Intelligence looks ahead to identify trends that will likely affect brand marketers in Canada.
Report
| Dec 13, 2021