Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Article
| Mar 11, 2022
Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.
Article
| Oct 3, 2022
After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.
Article
| Mar 31, 2022
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Article
| Jul 28, 2022
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
Article
| Jun 12, 2023
Unlike privacy compliance, ensuring fair competition is rarely the responsibility of marketers. But antitrust enforcement activity could affect where and how ad dollars can be spent, so it’s important for marketers to pay attention. Antitrust enforcement could also influence cookieless strategies.
Report
| Mar 5, 2024
Article
| Jul 26, 2022
Consumers didn’t get the federal privacy law they wanted in 2021: A year ago, we predicted Congress would pass a federal privacy law, but gridlock in Washington and other priorities got in the way.
Article
| Dec 28, 2021
How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.
Article
| Nov 21, 2022
Top mental health apps fall short on privacy: New research shows that mental health apps like BetterHelp and Talkspace put consumers’ privacy at risk. We detail how ultra-transparent data practices will be key to retaining long-term users.
Article
| May 4, 2022
New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.
Article
| Jan 4, 2023
Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.
Article
| Mar 1, 2023
The rise of cybersecurity threats is changing the behaviors of both consumers and companies.
Article
| Aug 12, 2022
Privacy standards are changing under advertisers’ feet: Lawsuits from private citizens and the federal government show that a digital advertising reckoning is under way.
Article
| Sep 27, 2022
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
Article
| Sep 20, 2022
‘90 million attacks daily’: As the cybersecurity industry suffers from an onslaught of attacks and burnout, companies issue layoffs. The education sector could help build a higher-security future.
Article
| Jul 5, 2022
A bill that would require banks to report incidents and ransomware payments to the Cybersecurity and Infrastructure Security Agency (CISA) passed the Senate.
Article
| Mar 11, 2022
Beginning January 1, 2023, the California Privacy Rights Act (CPRA) will take effect, though enforcement won’t begin until July.
Article
| Oct 10, 2022
As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.
Article
| Dec 9, 2022
Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.
Article
| Dec 6, 2021
Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.
Article
| Jul 8, 2022
For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Article
| Sep 27, 2022
Article
| Oct 19, 2022
Article
| May 5, 2022
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
Audio
| Sep 29, 2022