CTV advertising is almost entirely video with ad spending on CTV devices representing almost a quarter (24.3%) of digital video ad spending. Growth in CTV ad spending exceeds growth in topline digital video ad spending by 6.6 percentage points.
Report
| May 24, 2022
VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.
Article
| Sep 14, 2023
This doesn’t include digital inventory sold by social networks, YouTube, device-makers like Roku and Samsung, or news publishers, as those dollars are counted in our upfront digital video ad spending forecast instead. The upfront TV forecast also excludes upfront commitments that don’t ultimately result in a transaction.
Report
| Jun 21, 2022
What’s also clear is that little digital video spending is committed upfront, with nearly 90% of the dollars going to social and programmatic channels outside of the upfronts and NewFronts loop in 2022. On the other hand, as CTV programming and advertising mature, more upfront digital video ad dollars are going to CTV.
Report
| Jun 14, 2022
Nearly 9 in 10 of all digital video ad dollars will transact programmatically for the next few years. Mobile Dominance. Three-fourths of programmatic ad spending flows through mobile. For programmatic video, mobile accounts for two-thirds of spending.
Report
| Jan 26, 2022
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Report
| Dec 20, 2022
The industry’s share of video ad spend will rise from 19.1% to 24.0% over the same period. What this means: The numbers make clear why Google and other platforms like Meta, TikTok, and Twitter have taken great pains to court the retail industry over the past few years, and why so many retailers have tacked on advertising to their websites.
Article
| Feb 3, 2022
TikTok needs to continue to offer ad products for another reason: The fight for short-form video dollars is heating up. Earlier in the week, YouTube announced a number of ways advertisers can incorporate Shorts into their ad campaigns.
Article
| May 5, 2023
Meta will account for 30.1% of US video ad spend this year, or $25.34 billion, according to our forecast. That puts Meta ahead of the competition by a lot. YouTube’s 8.3% share of US video ad spend ($6.99 billion) is still in front of TikTok’s 6.5% ($5.48 billion), but TikTok is gaining share. 3. Only Hulu leads YouTube in US CTV ad revenues.
Article
| May 30, 2023
Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.
Report
| Dec 6, 2022
For the first time, CTV will account for more than two-thirds of US upfront digital video advertising spending in 2022. Upfront spending accounts for about one-third of total CTV ad spending. Total US TV upfront ad spending will be flat at $19.21 billion in 2022-2023.
Article
| Jun 21, 2022
Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.
Article
| Sep 1, 2023
And as our upfront CTV video ad spending estimate is an element of our digital video ad spending estimate, it too is based on the calendar year. For the first time, CTV will account for more than two-thirds of US upfront digital video ad spend this year. Viewed another way, the vast majority of upfront digital video dollars are going to streaming services.
Article
| Jun 1, 2022
Prioritize video ad spend for retail. More like this:. Should marketers care about free ad-supported streaming TV? 3 considerations for organic, paid social from Wendy’s and other brands. 3 best practices for better CTV advertising. 4 CTV trends to watch: Collapsing funnel, Gen Z, and more.
Article
| Jun 9, 2023
US digital video ad spending will reach $93 billion this year, on its way to over $143 billion in 2026. Its growth will outpace digital ad spending—a barometer of how important video is to the ad industry. Additionally, native video ad spending—which is made up mainly of outstream ads—is on track to top $38 billion this year and will grow at double-digit rates through 2024.
Article
| Mar 13, 2023
Meta is launching new advertising formats for Reels to sweeten its offerings in case advertisers find themselves with unused short-form video spending after a ban. Let’s try that again: ByteDance’s push to bring Lemon8 to prominence could be a backup plan in case TikTok gets banned in the US, but it doesn’t solve the core problem upsetting regulators—ByteDance’s ties to China.
Article
| Mar 30, 2023
TikTok threatening YouTube in US video ad spend. How marketers should rethink digital ad channels, based on our forecast data. TikTok, AI, and beyond: 6 social strategy takeaways from marketing pros. Yesterday’s Chart of the Day: YouTube looks alive.
Article
| May 19, 2023
Nearly 9 in 10 of all digital video ad dollars will transact programmatically for the next few years. Connected TV (CTV) is fueling programmatic video ad spending. In 2022, CTV will account for more than one-fifth of total programmatic video ad spending for the first time, as well as one-tenth of total programmatic digital display.
Article
| Jan 26, 2022
California and the battleground states of Florida, Georgia, and Pennsylvania will attract the most political video ad dollars. More like this:. Report: US Programmatic Video 2022. Article: Digital ad spending outlook blows past previous forecasts. Article: One platform wins big in the ad-supported streaming wars.
Article
| Jan 26, 2022
While its share of total video ad spend will decrease slightly, we project it will remain above 40%. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Mar 14, 2023
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| Oct 1, 2023
Source: Insider Intelligence | eMarketer
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| Oct 1, 2023
Source: Insider Intelligence | eMarketer
But this is a temporary measure, and advertising dollars will continue to chase consumers—increasingly among display environments, particularly video. Spending Is Still Righting Itself, but Some Industries Are in Better Shape than Others. There’s been a general “rightsizing” in the UK’s advertising industry as the country has come out of lockdowns and other pandemic restrictions have lifted.
Report
| Nov 2, 2022
In the US, digital video ad spending will hit $76.20 billion and keep growing through 2026, while TV ad outlays will fall short at $68.35 billion and then decline for the next few years. Ad spending trends are ahead of time spent trends not just because marketers are getting out in front of where viewership is headed.
Article
| Jun 1, 2022
This dynamic will remain in place for the foreseeable future: We project the media industry will allocate 63.3% of its digital ad spending to mobile in 2024, in part because a growing chunk of the industry’s digital video spending will be concentrated in connected TV (CTV), a nonmobile ad format. The media industry will continue to reduce its reliance on search advertising.
Report
| Sep 7, 2022