Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.
Article
| Mar 30, 2023
Article
| Mar 13, 2023
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Article
| Mar 7, 2022
As each country’s largest retail ecommerce player by total sales volume, Mercado Libre’s foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de México y Centroamérica (Walmex), Magazine Luiza, and Americanas S.A. The competition will be much fiercer in Mexico.
Report
| Jan 4, 2024
Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.
Audio
| Apr 11, 2022
Article
| Jan 12, 2022
Ad industry looks to reform video ad measurement: Competition among providers heats up in bid for cross-screen, cross-platform solutions.
Article
| Apr 14, 2022
Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.
Audio
| Apr 18, 2022
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
Audio
| Oct 28, 2021
Chart
| Jul 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Jul 1, 2023
Source: Insider Intelligence | eMarketer
When it comes to video advertising, viewability used to be king. But as identifiers go away, advertisers are migrating to “attention” metrics that better gauge meaningful interactions with advertisements. In fact, 36% of buy-side advertising decision-makers plan to focus more on attention metrics this year, according to November 2022 data from the Interactive Advertising Bureau.
Article
| May 1, 2023
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Audio
| Apr 28, 2023
TikTok poses a threat to YouTube’s US video ad business: By 2025, YouTube’s lead over TikTok will shrink to $930 million, from $4.3 billion in 2021, per our forecast. Against that backdrop, it’s easy to see why YouTube launched Shorts in late 2020 to combat TikTok’s strength in creator-driven short clips for smartphone viewing.
Report
| Jul 18, 2023
This makes it a compelling choice to reach viewers on mobile devices and TVs, as well as via traditional horizontal video ads and vertical integrations with Shorts. Sources. Qustodio.
Report
| Aug 23, 2023
For example, Red Baron paired purchase data from The Kroger Co.’s Kroger Precision Marketing (KPM) to reach lapsed buyers with video ads on Roku’s platform. The campaign drove a 9.1% uplift in household penetration, a 48% increase in household penetration among lapsed Red Baron buyers, and a sales lift of 6.9%.
Article
| Dec 4, 2023
App ads are currently display-only, but video ads should appear by the end of 2023. Driverless ride-hailing remains mostly a novelty, but service is rapidly expanding. Numbers rise along with concerns. Ride-hailing AVs have been cruising the streets in only a handful of markets, but their numbers are increasing. At the same time, getting regulatory approval remains a major challenge.
Report
| Oct 31, 2023
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Article
| Mar 14, 2023
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.
Article
| Jan 26, 2022
We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending—and 10.2% of total video ad spending—by the end of 2023.
Article
| Nov 14, 2022
Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.
Report
| Sep 30, 2021
Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.
Article
| Aug 8, 2022
Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.
Article
| Jul 27, 2022
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Audio
| Jan 4, 2022
On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
Audio
| Mar 31, 2022