Nearly 80% of Gen Z women and 61% of millennial women ranked creators as their most trusted source for beauty recommendations, according to LTK. Content that focuses too much on conversion can come across as inauthentic, warned Olsen. Creator content also has the goal of going viral, which means it needs to entertain.
Article
| Oct 23, 2023
But our survey of 1,005 US Gen Z social users found that Pinterest also drew the attention of female social shoppers. Instagram was the principal go-to platform for Gen Z males, though TikTok videos on male beauty have helped raise their awareness of skincare products. Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults.
Article
| Oct 27, 2023
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
Article
| Mar 14, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Women are earning more—and fueling luxury spending. In Saudi Arabia, female participation in the labor force reached 37% in 2022—nearly doubling since 2018. A young population’s digital habits will reshape luxury sales. Global luxury spending by Gen Z and Gen Alpha is expected to grow at three times the rate of other generations through 2030, according to Bain and Altagamma.
Report
| Apr 19, 2023
Female respondents were more frustrated than their male counterparts (91.3% versus 85.6%), but responses did not vary much when broken down by age. Increased ad loads are primarily to blame. Ad-supported streaming platforms are laser-focused on growing their ad revenues. The more ads they run, the more money flows into their coffers.
Report
| Apr 20, 2023
Two core initiatives stand out: the emphasis on diverse thought leadership panels and strategic partnerships with Group Black and The Female Quotient. Group Black promotes Black professionals in advertising, while The Female Quotient pushes for gender equality in the workplace. These partnerships also align Advertising Week with broader equity movements.
Article
| Oct 13, 2023
On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.
Audio
| Jan 31, 2024
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
Respondents identified as female (50.3%) and male (49.7%) and were ages 18-34 (33.0%), 35-54 (33.4%), and 55-65 (33.6%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval.
Article
| Oct 30, 2023
Women are widowed at 2.5 times the rate. Men, I think 4% of all men widowed, 11% of women. Yeah because they live a lot longer. And my friend was like, "I feel like I'm getting close to middle age." And I was like, "Mate, I think you're way past it. You're expecting to live a lot longer than the average." And he was like, "All right, maybe I am close to it. Maybe I'm hoping to live to 79, 70."
Audio
| Feb 23, 2024
So Nike created a new out of home campaign recently, which reads, it was never a long shot and shows a record-breaking female athlete. Which athlete is this? Do either of you know? Zak Stambor:. It's got to be Caitlin Clark, right? Sara Lebow:. Yeah, it's Caitlin Clark. You got it. Zak Stambor:. Yeah. Sara Lebow:.
Audio
| Mar 13, 2024
“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.
Article
| Mar 18, 2024
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Article
| Apr 11, 2024
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| Mar 13, 2024
Source: NielsenIQ
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Article
| Feb 22, 2024
What's weird about that is Game Boy had more female users than other Nintendo systems. I think it was like 40% of Game Boy users, at least when they released the Pokemon Games, were female users, but yet it was called Game Boy. That should have been Game Person more than any gaming system, whereas a PlayStation probably had a 70/30 or a 80/20 split. Marcus Johnson:. These are good points.
Audio
| Jan 12, 2024