The respondents were selected to align with the US population on the criteria of age (among ages 18 to 77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval.
Report
| Aug 21, 2023
Respondents to the online survey were selected to align with Canada’s population on the criteria of age (among ages 18–77), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.5 percentage points at the 95% confidence interval. Survey Demographics.
Report
| Jan 25, 2024
The battle is lining up along gender lines; YouTube was the top choice for males, while TikTok was No. 1 for females. Meta’s platforms don’t resonate with Gen Z searchers. Pinterest was as likely as Instagram to be chosen as a go-to, while less than 4% selected Facebook. Education is the most common search topic.
Report
| Sep 25, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.
Audio
| Aug 9, 2023
This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
Article
| Mar 25, 2024
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.5 percentage points at the 95% confidence interval. Survey Demographics. Source. JPMorgan Chase.
Report
| Nov 30, 2023
Respondents were selected from a panel to align with the US population on gender, age, household income, race, ethnicity, and region. The survey was fielded online by a third-party sample provider. How did we collect the scorecard data? In September and October 2023, in partnership with FinTech Insights, we collected data based on extensive third-party research and discussions with study participants.
Report
| Nov 27, 2023
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, and household income. The survey was fielded by a third-party sample provider. The data has a margin of error of ±2.6 percentage points at the 95% confidence interval. Sources. Business of Fashion. Digital Commerce 360. McKinsey & Company. Placer.ai.
Report
| Mar 13, 2024
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
Article
| Aug 3, 2023
The respondents were selected to align with the US population on the criteria of age (among ages 18–77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.6 percentage points at the 95% confidence interval.
Report
| Jul 31, 2023
It also appeals to a wide array of consumers as a product research destination, on par with or surpassing other social networks across age cohorts, genders, and income brackets, according to recent quarterly research from Jungle Scout. What will be top of mind for search advertisers in 2024? Regulation. The verdict in US v.
Report
| Dec 20, 2023
Respondents to the online survey were consumers who opened a new checking account in the past 12 months, selected to align with the US population on the criteria of age (among ages 18 to 76), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval. Survey Demographics.
Report
| Jul 24, 2023
Although regulators believe big banks will stay safe, they expect some other lenders will shut down.
Article
| Feb 28, 2024
While more than 90% of advertisers will target for geography and genre this year, podcast ads have room to grow when it comes to targeting by age, gender, and audience data overlay. Who’s buying? One-third of US podcast listeners have bought things from podcast ads, according to a January study from Morning Consult. Millennials lead this trend, with 42% having bought a product from an ad.
Article
| Oct 31, 2023
And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.
Article
| Dec 18, 2023
Advertising Week champions both gender and ethnic diversity in its panel discussions. Its own data affirms the efficacy of this approach: Diverse panels consistently outperform their less diverse counterparts. It's clear that inclusivity isn’t just ethically right—it's commercially smart.
Article
| Oct 13, 2023
The gender gap between nonowners is shrinking, but women still lag in ownership. Gen Z can lead the market in the future but needs assurance before signing on. Gen Z offers the greatest opportunity for new business.
Report
| Mar 27, 2023
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 18 to 76), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.5 percentage points at the 95% confidence interval. How did we collect the scorecard data?
Report
| Nov 3, 2023
Chart
| Apr 5, 2023
Source: Measure Protocol
Chart
| Mar 24, 2023
Source: Collage Group
Chart
| Feb 22, 2023
Source: Pew Research Center
Chart
| Feb 14, 2023
Source: Sensor Tower
Chart
| Feb 1, 2023
Source: Insider Intelligence
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| Nov 22, 2022
Source: Global-e
Chart
| Oct 5, 2022
Source: R.R. Donnelley & Sons Company (RRD)