“You could essentially force people to pay more for groceries if they're not willing to watch advertisements first.”. 3. Gen Alpha will be the first AI-native and VR-native generation. The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce.
Article
| Mar 20, 2024
Real-life example: Using visual sensors, Grocery TV can activate ads when a customer comes near, but only when they’ve also been exposed to a digital display ad as well, which maximizes ad exposure and overall effectiveness. The sensors are able to monitor the duration and frequency of customer engagement with the content. 2. Beacons.
Article
| Jan 22, 2024
The core Amazon website drives the most grocery traffic, but integration is coming. Nearly half (49.5%) of US digital grocery buyers made a grocery purchase from Amazon.com in the last 12 months, per our May 2023 survey. That’s a far greater percentage than Amazon Fresh (18.6%) and Whole Foods (7.3%).
Report
| Aug 14, 2023
The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.
Video
| Nov 16, 2021
Why it matters: Albertsons will account for 8.8% of US grocery sales and 2.7% of grocery ecommerce sales in 2024, according to our November 2023 forecast. That means the business has a massive audience when it comes to advertising. We expect to see more retail media networks partnering with ad tech companies to serve these large audiences this year. 2.
Article
| Jan 22, 2024
The bottom line: If Target can convince shoppers they can find the best deals and assortment on non-grocery categories (like health and wellness and beauty), it has a chance to carve out an audience for its newly launched membership program and boost sales in turn. Target Circle’s personalized deals and bonus offers drove $1.5 billion in incremental sales last year, per Sylvester.
Article
| Mar 5, 2024
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
Audio
| Apr 25, 2023
Since launching its first supermarket in 1963, Cencosud operates through several formats including supermarkets and hypermarkets, home improvement stores, department stores, shopping centers, and financial services in Argentina, Brazil, Chile, Colombia, Peru, and the US. Carrefour Brasil.
Report
| Nov 1, 2023
Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.
Report
| Feb 17, 2022
Since May 2022, online grocery prices have risen faster than those of any other ecommerce category, per Adobe’s Digital Price Index. In July, the year-over-year price change for online grocery reached 13.4%, a record high for the year.
Article
| Sep 19, 2022
Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.
Article
| Aug 30, 2022
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.
Audio
| Mar 2, 2022
Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.
Article
| Oct 13, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.
Audio
| Oct 11, 2022
Click and collect’s share of digital grocery is growing. This year, the fulfillment method will account for 36.8% of US grocery ecommerce sales. Come 2026, that figure will rise to 40.6%.
Article
| Sep 22, 2022
The instant grocery delivery market is headed toward consolidation: The extremely high cost of 15-minute delivery in the US has startups built on the promise pivoting to longer delivery times and other services.
Article
| Jan 8, 2022
Online grocery startups face fierce competition and other growing pains: Venture capitalists have poured billions into these fast-delivery companies, but their success is far from guaranteed.
Article
| Dec 10, 2021
Rapid grocery apps face regulatory scrutiny as local governments push back: A proposed bill would prevent ultrafast services from advertising 15-minute delivery in New York City.
Article
| Feb 24, 2022
Based on our US Digital Grocery Features Benchmark 2022 report, which evaluates 10 digital grocers based on an analysis of 30 different features on their websites, membership and account features are the most important features to consumers.
Article
| Jan 31, 2022
Instacart will retain its status as grocery delivery king this year, capturing 73.0% of US digital grocery sales among third-party delivery services, per our forecast. However, competitors such as DoorDash and Uber will continue to eat away at its dominance.
Article
| Jan 6, 2023
With inflation on the rise and supply chains in disarray, consumers are checking their grocery lists twice. In the US, 38% of adults are cutting down on how often they buy meat, poultry, or fish, while about one-quarter are purchasing snacks, dessert foods, or prepared foods less.
Article
| Mar 11, 2022
Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.
Article
| Nov 16, 2022
Price-conscious consumers are economizing at the grocery store as inflation takes hold. Among US adults who are cutting back on groceries, 41% are buying fewer items from name brands, and 29% are spending less on alcohol and spirits.
Article
| Jun 3, 2022
Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services: The US and EU markets are both heating up, putting pressure on Amazon and Instacart—but is the category sustainable?
Article
| Oct 20, 2021
Article
| Mar 28, 2023