Chart
| Oct 30, 2023
Source: Bizrate Insights; Insider Intelligence
Canadian grocer Loblaw is adding digital screens to over 500 stores to give brands the opportunity to target in-store shoppers. Vibenomics and Stingray Advertising are combining their networks to offer in-store audio advertising across 25,000 grocery, convenience, home improvement, and drug stores.
Article
| Jul 26, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Audio
| Sep 27, 2023
We project US in-store retail media ad spend will nearly quadruple by 2027, but that’s starting from a fairly small base of $240 million this year, according to our forecast. Here are tips from experts on building an in-store retail media network.
Article
| Sep 25, 2023
Chart
| Oct 26, 2023
Source: Insider Intelligence; Toluna Start
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Sep 22, 2023
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Audio
| Sep 15, 2023
If Walmart Rewards sways in-store shoppers to sign up for Walmart+, they will also be more likely to try digital grocery since it is included in the membership, thus benefiting both channels of its grocery business. Stores. Maturity and Iteration.
Report
| Nov 21, 2022
Gen Zers and millennials are the key demographics for in-store shopping features. Millennial respondents in particular rated features that involve scanning products with their smartphones more highly than other generations did. See the interactive In-Store Shopping Experience demand chart in the Appendix. No. 4: Payments. Category Value: 12.5% of total points.
Report
| Mar 31, 2022
And even Walmart has said that we have to be really careful about not building out a segment of the business that's going to negatively impact our in-store shopping, which goes back to Blake's whole point about frequent buyers but still coming into the store to get certain items. Because even Walmart recognizes that you can't build something out at the costs of your core business. Blake Droesch:.
Audio
| Aug 16, 2023
Fewer than a third of US shoppers turn to department stores’ websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer’s website when researching new products.
Article
| Sep 1, 2023
Last year’s resurgence of non-ecommerce retail sales underscores the importance of in-store shopping across the region. This year, brick-and-mortar sales in Latin America will grow by 2.5% to reach $1.186 trillion.
Report
| Jul 29, 2022
Chart
| Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Magazine Luiza
; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo Éxito; Raia Drogasil
Chart
| Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Liverpool; Walmart de México y Centroamérica (Walmex); Magazine Luiza
; Carrefour Brasil; Grupo Éxito; Raia Drogasil
Chart
| Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Magazine Luiza
; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo Éxito; Raia Drogasil
Chart
| Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Magazine Luiza
; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo Éxito
Since Gen Z prefers to shop in-store more than other generations, this younger generation places greater value on in-store shopping features. Millennials, however, favored the in-store map feature more than other age cohorts. Understandably, consumers with household incomes under $75,000 valued the price check feature more highly.
Report
| Jul 28, 2022
Features that enhance the in-store shopping experience—like product availability and location at a preferred store and price check—are particularly valuable. Overall, app capabilities must help consumers save time and money and make the shopping experience as frictionless as possible on the small screen.
Article
| Sep 29, 2022
“I see it as not only a vessel of facilitating [Amazon’s technology], but also sort of bridging the gap between the customer’s online Amazon Fresh experience and their in-store shopping experience,” said our analyst Blake Droesch on a recent “Behind the Numbers: Reimagining Retail” podcast.
Article
| Oct 14, 2022
Try it before you buy it: According to JLL, 54.5% of consumers say being able to touch and see products before buying is the thing they enjoy most about in-store shopping. Higher-earning consumers (those making $100,000–$200,000 per year) are more likely to enjoy the holiday ambiance, shopping with others, and getting expert sales advice. Still, you can’t make everyone happy.
Article
| Nov 10, 2022
Trendspotting: Cash’s appeal as a budgeting tool during downturns and a post-pandemic rebound for in-store shopping are helping reverse a yearslong decline in cash use. Shoppers who pay with cash generally have a more accurate idea of how much they spend than those who pay by card or via digital channels—multiple studies suggest.
Article
| May 1, 2023
For example, 62% of consumers said their in-store shopping habits have changed over the past year, per a new survey by Shopkick. 80% of consumers said price increases have made them more likely to wait on making a purchase until there is a sale or coupon. 65% would buy the next-best option if their favorite brand was sold out or low in stock. 49% are buying less overall.
Article
| Mar 23, 2022
II: How do you meet consumers' needs in their in-store shopping journeys with your platform? CL: We have a highly engaged beverage shopper on the Drizly platform, with 40% of our consumers coming to Drizly to research for their in-store shopping experience—there's a lot of value to be had in offline purchases and using our platform as a point of research.
Article
| Mar 23, 2022
Couponomics 101: QR codes will play a bigger role in digital wallet and app adoption for in-store shoppers, according to our analyst Suzy Davidkhanian. “Having a digital wallet is critical to coupon use in stores,” said Davidkhanian. “No one wants to carry a paper coupon around with them. That is probably the thing that has changed the most in terms of coupons and consumer expectations.
Article
| Oct 6, 2022
The number of in-store shoppers exceeds digital shoppers at each retailer, indicating that in-store media has a bigger reach. But it also means digital has more room for growth. 4. A variety of retail categories are getting in on the game.
Article
| Nov 9, 2022