Report
| Feb 27, 2023
ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.
Report
| Mar 1, 2023
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
Article
| Oct 9, 2023
Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.
Report
| Feb 28, 2023
Chart
| Nov 8, 2023
Source: Retail Systems Research (RSR); Coveo
Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.
Article
| Oct 11, 2023
Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.
Article
| Oct 2, 2023
Chart
| Nov 1, 2023
Source: Propeller Insights; WEVO
CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.
Article
| Sep 29, 2023
Chart
| Oct 31, 2023
Source: MoEngage
Diverging from conventional industry strategies, Honda is addressing customers’ charging needs ahead of launching its electric SUVs in 2024.
Article
| Sep 29, 2023
Chart
| Oct 23, 2023
Source: The Harris Poll; Google
A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.
Report
| Jan 9, 2023
Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.
Article
| Sep 20, 2023
Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
Article
| Sep 13, 2023
US digital ad spending growth will decelerate to 7.8% YoY in 2023, its slowest pace in 14 years. The individual industries we track are generally following the national trend, but the timing and pacing of their slowdowns are playing out differently. For some industries, the outlook is fairly positive.
Article
| Sep 12, 2023
Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.
Article
| Sep 11, 2023
Chart
| Oct 14, 2023
Source: Captiv8
The retail industry commits by far the most dollars to digital advertising in the US. It has accelerated ad spending with above-average growth every year since 2020, fueled by the rising importance of ecommerce and digital channels in the consumer journey. By comparison, online ad spending by most other industries we track has seen far greater fluctuations from year to year over the same period. Retail’s ad spending growth will see sustained growth this year and next before other industries start to catch up on spending in 2025.
Article
| Sep 8, 2023
Next year will be a banner year for disruption. Financial institutions that embrace industry turmoil will emerge stronger, leaner, and nimbler than before.
Report
| Dec 14, 2022
Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.
Report
| Dec 14, 2022
Subscription fatigue in some regions is real, but the subscription OTT industry still has plenty of room to grow in other markets. Read on for our latest forecasts.
Report
| Dec 9, 2022
Amazon’s advertising division ranked highest in our Power of Amazon in 2023 report. Its retail ecommerce division, Amazon’s biggest business by dollars, lost share between our initial rankings in 2021 and our current forecast.
Article
| Aug 30, 2023
On today’s podcast episode, we discuss the challenges the credit card industry is looking at over the next year.
• In our “Headlines” segment, we focus on an Insider Intelligence article published at the end of August about Macy’s private label credit card sales and consider if it’s a harbinger of problems in the credit card industry overall.
• In “Story by Numbers,” we center the conversation on what will happen to consumer credit card spending if—or when—there’s a recession.
• And in “For Argument’s Sake,” we take up sides to discuss whether there will or will not be a recession, which is a critical issue for the credit card industry.
Tune in to the discussion with host Rob Rubin and our analyst David Morris.
Audio
| Sep 1, 2023
Chart
| Oct 1, 2023
Source: MoEngage