“I veer away from loyalty programs that make you try to buy more. I really value ones that focus on sustainability or give you some sort of financial discount.”. Brands that want to win over Gen Zers’ loyalty should meet them where they’re at, said Lute. “Target’s RedCard was the first loyalty program I signed up for, and it was super easy because I already shop at Target,” he said.

But now that travel demand has come roaring back, some airlines want to retire those changes to preserve an air of exclusivity for their loyalty programs—and potentially to cut costs. Why it’s worth watching: Some of the policy changes coming down the pike could risk alienating cardholders.

Loyalty programs struggle to balance deals and margins as inflation lingers. 4 lessons any retailer can learn from the Trader Joe’s model. CPG brands seize on the high-inflation environment to boost profits. US Click-and-Collect Forecast 2023 (Insider Intelligence subscription required).

The feature may also complement Klarna’s own loyalty program and incentivize use by letting customers bundle loyalty programs to increase their rewards potential. Why it matters: Klarna has been buffeted by financial headwinds—making it more important than ever to seek out growth opportunities.

Retailers need to showcase their private-label brands, home in on attractive loyalty programs, and promote deals. Loyalty programs are crucial right now—retailers need to give subscribers extra perks like discounted monthly refill options, extra coupons for returning customers, and surprise gifts for subscribers.

Overstock also uses first-party data to determine what kinds of benefits matter most to its customers, which the brand can then offer through its loyalty program or its two co-branded credit cards.

The brand’s mobile app serves as a loyalty program, offering free shipping, free returns, and other perks like early access to product drops or stylist consults. “Nike’s direct-to-consumer future [lies within] its app because it’s so efficient and easy to use,” said Canaves. “And it really helps Nike stay engaged with consumers, which is what it’s looking for—connecting to consumers on their phones.”.

In addition to finding a CDP as a central location to house data, e.l.f. updated its data collection tools, the tech stack for its loyalty program (“Our richest source of data,” said Barron), and its marketing automation tools to help the company activate more successfully against its first-party data.

Email marketing and CX investments like loyalty programs have proven relatively immune to the growing distrust of digital advertising thanks to their opt-in nature.

“Loyalty programs are the norm now, but good day-to-day experiences are not,” said Patty Soltis, eMarketer principal analyst at Insider Intelligence. “More than anything, consumers want an experience that is consistent and makes them feel value in their purchase.”.

It also added the ability to apply merchants’ loyalty programs via shoppers’ Instacart accounts, targeted sale offers based on their previous purchases, and discounts for larger purchases.

Loblaw Companies, the national grocer and lifestyle chain of retail banners, launched Loblaw Media in 2019 to target its more than 18 million PC Optimum loyalty program members, according to our Retail Media in Canada 2023 report. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Improving customer relationships using loyalty programs is a top priority for brands: 52% of executive marketing and ecommerce respondents plan to launch or expand their brands’ loyalty programs, per a CommerceX and CommX survey. What this means for Capital One: Extending its relationship with Kohl’s can help sustain Capital One’s volume growth.

Historically, there was a payments function that would let you enter your user loyalty program to get extra points. It’s great if you find out about it at checkout, but as a user, is that going to influence you when you find it at the end of the journey? It's simply too late.

“The old-school approach to loyalty programs just isn’t going to cut it anymore,” said our analyst Paul Verna during our virtual summit last year. Looking ahead, retailers need to reevaluate their loyalty programs to provide more value to customers, whether that’s through ad-supported tiers, expanded features, or partner development. 3. The reign of retail media lives on.

Building loyalty: Retailers are seeking to boost membership in their loyalty programs by offering participants unique discounts. While that type of initiative isn’t new, it’s particularly effective as consumers grow more value-oriented.

Sixty-one percent of consumers would use loyalty programs more often if they automatically applied rewards and 44% would do so if they offered simpler terms and conditions, per Salesforce. Bed Bath & Beyond said the program, which does not automatically apply rewards, currently has 5 million members across both tiers.

All the cards also simplify qualifying for higher tiers of the brand’s loyalty program and using points. Why it’s worth watching: The cards offer three main benefits that can help the portfolio stand out and boost volume for Chase. Rebounding travel will be a boon to popular hotel co-brand cards, but they face tighter competition from premium and ultra-premium general-purpose cards.

In an effort to grow its subscription memberships, the retailer recently launched a loyalty program called Walmart Rewards. The service lets Walmart+ members earn cash back on items purchased both online and in-store.

In addition, we're doing things like prioritizing our loyalty program for people who have purchased from us before. Our loyalty program allows shoppers to build up points, donate those points to a humanitarian effort, or use them as a discount on their next purchase. II: How did consumers’ relationships with the brand change in the past year? KM: The biggest shift was in terms of interest.

Brands and resale platforms are experimenting with a variety of tactics: Rebag and REI are tying resale to loyalty programs; Levi’s and Miu Miu are showcasing how used apparel can be restyled; and Depop and thredUP are collaborating with Gen Z celebrities and influencers (Olivia Rodrigo and Nava Rose, respectively). Even fast-fashion brands are getting in on resale, with mixed reception.

Although in-store returns will remain free, and members of H&M's free loyalty program will get free returns, from what I understand. (20:03):. But the question is, are we heading towards a world where most retailers don't offer free returns? Blake is going first, one minute on the clock to argue, most retailers will offer free returns. Make the case. Blake Droesch (20:15):. Yeah.

We predict other brands will follow Starbucks’ expansion of its existing loyalty program with NFTs. 5. Gaming becomes the training ground for marketers with the metaverse.

Report: Retail Loyalty Programs. Article: Super Saturday expected to draw record number of shoppers. Article: 5 retail trends that will shape 2023: social commerce, retail media, and more.

Report: Retail Loyalty Programs. Article: Walmart, TalkShopLive add some holiday cheer to live commerce. Article: Buy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year? Methodology: Data is from an October 2022 "2022 Deloitte Holiday Retail Survey." During September 6-14, 2022, 4,986 US internet users were surveyed online.