Men outnumber women in using genAI. Male genAI users currently outnumber female users roughly 2 to 1, but this will narrow somewhat by 2025. The differences relate, in part, to labor market participation, since most people using genAI do so for work-related activities. ChatGPT’s early lead will be challenged.
Report
| Jul 20, 2023
Menswear includes all clothing for men, such as furs, swimwear, and uniforms. Boys' clothing is excluded. Womenswear includes all clothing for women, such as bridal gowns, furs, hosiery, lingerie, swimwear, and uniforms. Girls' clothing is excluded. Kidswear includes all clothing for children and infants.
Report
| Mar 13, 2024
Chart
| Sep 15, 2022
Source: Harmony Healthcare IT
Total retail sales include the sale of clothing and accessories for men, women, and children, household goods, furniture, cosmetics, and other consumer products made via liverpool.com.mx, suburbia.com.mx, and over the telephone.
Report
| Nov 1, 2023
Both men and women are dropping off in ownership. From 2021 to 2025, the industry is expected to lose 5.3 million men and 2.5 million women. The gender gap between nonowners is shrinking, but women still lag in ownership. Gen Z can lead the market in the future but needs assurance before signing on. Gen Z offers the greatest opportunity for new business.
Report
| Mar 27, 2023
Instagram was the principal go-to platform for Gen Z males, though TikTok videos on male beauty have helped raise their awareness of skincare products. Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults. Those ages 15 to 17 use a median of five social platforms a month, versus six for adults ages 18 to 26.
Article
| Oct 27, 2023
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
Article
| Apr 19, 2024
Consumers keep splurging on their pets: That’s why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.
Article
| Apr 17, 2024
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
Article
| Apr 19, 2024
By the numbers: Female and male shoppers in the US bought outdoor goods at around the same rate in August 2023 (18.8% of female shoppers and 20.7% of male shoppers), according to an Insider Intelligence survey conducted by Bizrate Insights. 3. Use age-related data to become timeless.
Article
| Nov 2, 2023
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Movies like Lawnmower Man. They were trying to go on that. I don't know if you remember that at all. Evelyn Mitchell-Wolf:. I feel like Virtual Person would be really inclusive for us ladies. Ross Benes:. Oh, you're talking about the gender. Evelyn Mitchell-Wolf:. Yeah. Ross Benes:. Yeah, that's a Game Boy. What's weird about that is Game Boy had more female users than other Nintendo systems.
Audio
| Jan 12, 2024
And so, that seems like it should be their right as private companies to say, "Hey, man. We're here to sell ads and this is going to stop us from selling ads, so we don't want this here.". Marcus Johnson:. So, Blake was arguing platforms are like newspapers. Ethan just gave you the case that platforms are like private shopping centers.
Audio
| Mar 8, 2024
Female respondents were more frustrated than their male counterparts (91.3% versus 85.6%), but responses did not vary much when broken down by age. Increased ad loads are primarily to blame. Ad-supported streaming platforms are laser-focused on growing their ad revenues. The more ads they run, the more money flows into their coffers.
Report
| Apr 20, 2023
Paul, male emperor penguins can go up to four months without food. Humans, scientifically speaking, it's three to four weeks tops. Realistically speaking, for most of us, maybe an hour before people start to break things. Paul Verna:. Yeah, maybe. Maybe. Marcus Johnson:. At most. Paul Verna:. Maybe that's why they're called emperor, because they rule. Rule the not needing food. Marcus Johnson:.
Audio
| Apr 18, 2024
Some stability will finally emerge in Asia-Pacific’s retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.
Report
| Dec 5, 2023
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Report
| Nov 15, 2023
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence