On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.
Audio
| Jan 17, 2024
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
Article
| Jan 23, 2024
Mcommerce is boosting ecommerce growth. Mobile commerce (mcommerce) will account for close to half (49.8%) of US ecommerce sales in 2027, we forecast. When it comes to mcommerce, TikTok’s challenger isn’t just Instagram, Facebook, and YouTube—it’s also Amazon. Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant.
Article
| Sep 15, 2023
Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.
Report
| Sep 28, 2023
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.
Report
| Oct 19, 2023
Forecasts
| Oct 9, 2023
Source: Insider Intelligence | eMarketer
As mcommerce inches toward making up half of overall ecommerce sales, smartphones are dominating: The devices will generate 87.2% of mcommerce sales this year. Payment providers will invest in the mobile shopping and buying experience. They’ll simplify mobile checkout through AR-based solutions and in-demand personalization services that surface the most relevant payment options for a given buyer.
Report
| Feb 28, 2023
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Jan 25, 2024
Source: BigDataCorp.
Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs.
Article
| Sep 20, 2023
Forecasts
| Aug 11, 2022
Source: Insider Intelligence | eMarketer
Our complete estimates for retail ecommerce in Latin America also include mcommerce, product category, and digital buyer metrics. We’ve reduced our retail ecommerce forecast for the region. The revisions were based on new data released by local sources that allowed us to gain further insight and clarity into the size of several countries’ ecommerce markets, including Mexico, Chile, Colombia, and Peru.
Report
| Jul 26, 2023
Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded. Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, estimates from other research firms, historical trends, GDP trends, and macro-level economic conditions.
Article
| Sep 19, 2023
On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.
Audio
| Dec 19, 2023
Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count.
Article
| Sep 18, 2023
More Chart of the Day:. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls.
Article
| Sep 15, 2023
Chart
| Jan 16, 2024
Source: Econsultancy; Marigold
Chart
| Jan 16, 2024
Source: Econsultancy; Marigold
More Chart of the Day:. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? Methodology: Data is from the August 2023 Mavrck "Creator Compensation Report." 689 US content creators ages 18+ were surveyed during June 2023.
Article
| Sep 14, 2023
Chart
| Jan 9, 2024
Source: Bolt Inc.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the Thanksgiving numbers look, why folks are online shopping more this season, and where the ecommerce ceiling is. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the remaining few weeks of holiday shopping. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Dec 6, 2023
Chart
| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
Chart
| Jun 1, 2022
Source: eMarketer
Behind the hype around composable commerce, there are pros and cons that retailers should consider before shaking up their business operations.
Report
| Jun 30, 2023
The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.
Report
| Jun 29, 2023