Why it matters: Sports leagues are seeking new ways to engage their fans as media usage changes. Exclusive access to popular sporting events puts streaming companies in front of a large, engaged audience and, in turn, lets advertisers reach target groups.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. “The opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,” our analyst Andrew Lipsman said on “Behind the Numbers: Reimagining Retail.”

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

“Amazon has a full media channel, a full streaming platform. Walmart, I don't think, is going to start making content any time soon.”. Prediction #2: Pet path. “Walmart is going to lean even more into the pet industry and forge a partnership with Chewy,” said our analyst Becky Schilling. “Walmart opened their veterinary and grooming space in a store outside of Atlanta last September.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device

Shifting internet and media usage. Streaming, super apps, and gaming. What’s notable in retail ecommerce.

New consumer expectations are introducing and accelerating media channels, and forcing all sides to evolve at an increasingly quick clip. Quality content will always find its way to a screen, but the way people are consuming that content is now radically different than it was ever a few years ago. And those changes in viewing behavior, in turn, are transforming the industry.

Western Europe doesn’t fit predictable patterns of media consumption. It’s a relative laggard in TV viewing and video and audio streaming, but it’s a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide.

Commerce media channels from companies that aren’t strictly retailers will emerge—like Marriott International, which launched its media channel in 2022. We expect to see more travel and hospitality businesses and quick-service restaurants follow suit to take advantage of large digital and in-person audiences. 2. Not every RMN will be able to rise above the clutter and scale.

Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.

Digital audio is less developed as a result of radio’s sustained influence on media consumption. Some 70.9% listen to music/audio in the country compared with 78.1% in the region as a whole. Singapore. Singapore’s affluence is reflected in higher-than-average ownership of digital devices. For instance, tablet adoption was 41.9% in H1 2023, well above the regional average of 23.7%.

Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.

The younger cohort of Gen Z is aging into the workforce, but are their technology and media habits aging with them? With smartphones, streaming, and social networks woven into their daily lives, Gen Zers consider the combination of media and technology pivotal in maintaining community and staying informed. Key Question: What are Gen Z’s technology and media preferences in 2023?

No major media device or format is growing faster in terms of time spent. Yet advertisers haven’t migrated to CTV nearly as much as consumers have, partly because most CTV time still isn’t ad-supported. As new ad tiers (like within Netflix and Disney+) grow, so will the opportunity to meet audiences there.

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.