Generational respondents were broken out into Gen Z (19% 1997-2005), Millennials (34% 1981-1996), Gen X (35% 1965-1980) and Boomers (12% 1959-1964).
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| Mar 5, 2024
Gen Zers are more likely than millennials to be digital gamers. Although the 48.5 million US Gen Z digital gamers we project for 2023 will outnumber millennial gamers by less than 1 million, they’re expected to reach 51.8 million by 2027—while millennials will see a slight decline. In terms of penetration, Gen Z will breach 70% this year, versus millennials’ 64.5%.
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| Sep 21, 2023
Millennials want to catch up in homeownership: This generation lags behind older consumers when it comes to purchasing and owning their homes, and they’ve been quietly preparing to change that. 26% of non-home-owning millennials have money set aside to buy a home—their average home fund savings is $46,560.51.
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| Jan 3, 2024
By contrast, that figure was 66% for millennials, 43.7% for Gen Xers, and 25.7% for baby boomers. What this means for retailers: Which payment methods retailers’ biggest spenders—and the shoppers of tomorrow—prefer is integral to increasing sales and reducing cart abandonment.
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| Mar 18, 2024
Just 23.4% of millennials cited social media as a banking research tool. YouTube and Facebook get Gen Zers’ likes for banking research. YouTube is their top platform. Two-thirds of Gen Zers said they’ve used it to research banking information, versus just 48.2% of millennials. Canada’s Gen Zers don’t shun Facebook like many of their Western counterparts do.
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| Jan 25, 2024
More than half (57%) of Gen Zers turn to social media when finding information or learning something new, per a YPulse survey conducted in July 2023, compared with 49% of millennials. But social search spans generations. More than 60% of Gen Zers, nearly half of millennials, and almost a third of Gen Xers have used TikTok as a search engine, according to an Adobe study released in January 2024.
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| Feb 20, 2024
Gen Z and millennials lead the way for viewership. The 25-to-34 age group (older Gen Z) makes up the largest share of viewership, followed by the 35-to-44 age group (younger millennials). But all age groups have a sizable share, even young children and teenagers who watch freely available videos in many school curriculums. The ranking of top VOD platforms in Canada remains unchanged.
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| Nov 17, 2023
Additionally, Gen Alphas will be on the lookout for a platform they can make their own, like millennials did with Instagram and Gen Zers with TikTok.
Article
| Feb 16, 2024
Forty-three percent of millennials significantly overestimate the cost of a life insurance policy, per Limra, while Gen Zers cite affordability concerns for their hesitation to purchase insurance, per NerdWallet. Online guides and short-form educational videos can help insurers unlock younger consumers’ potential by addressing misconceptions head-on. Target cost-conscious consumers.
Report
| Sep 25, 2023
And the cohort is expected to overtake millennials on Instagram by 2024. Snapchat’s main appeal is messaging (particularly among teens), while TikTok is the go-to for short-form video entertainment. Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast.
Article
| Jan 4, 2024
Why it’s happening: Young adults who are new to the working world and managing their own finances are at particular risk. Because Gen Zers are both likely to work in the gig economy and prone to using TikTok as a search engine, they’re more susceptible than older cohorts to being exposed to—and potentially believing—exaggerated or really bad advice.
Article
| Mar 18, 2024
Gen Zers drink an estimated 20% less than millennials, according to 2023 data from CivicScience. Gen Z adults are the most likely to participate in Dry January, the same report found.
Article
| Feb 15, 2024
Where millennial content creators historically leaned into a polished look for Instagram and YouTube, Gen Zers tend to be more vulnerable and are willing to take risks, said Quigley-Jones. Certain “cringe” aspects of social media marketing are unavoidable. The #ad featured in a sponsored post, for example, is required for all creators, and paid social content will also be labeled as sponsored.
Article
| Feb 22, 2024
The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.
Article
| May 4, 2022
Gen Z consumers are more than twice as likely than millennials to use Google to find information about how to pay taxes. True, according to a YouGov survey commissioned by ACI Worldwide. In addition, Gen Zers are more than four times more likely than millennials to ask family or friends. March 26, 2024.
Article
| Apr 15, 2024
And 28% of millennials expressed discontent, along with 33% of Gen X and 25% of baby boomers and seniors. More tweaks to credit card rewards programs will likely be around the corner to mitigate this issue and boost customer satisfaction. But issuers like American Express will need to ensure the changes aren’t too costly and are in line with what consumers actually want.
Article
| Feb 5, 2024
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| Apr 28, 2023
Thirty-one percent of US adults said social media has a positive effect on their mental health, per YouGov. However, almost as many (30%) feel it has a negative influence. Across generations, millennials are most likely to report a positive effect, while Gen Xers are more likely to cite a negative impact.
Article
| Apr 28, 2023
Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media.
As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.
Article
| Mar 21, 2023
Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.
Article
| Jun 2, 2023
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
Article
| Apr 4, 2023
In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.
Article
| Oct 24, 2022
Insider Intelligence spoke with Katie Spies, founder and CEO at raw dog food brand Maev, about shifting consumer demographics and her mission to create a pet brand for the millennial consumer.
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| Jul 7, 2022
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| Mar 14, 2023
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| Jul 8, 2022