Beyond the chart: Mobile games have employed this tactic the most, though many finance and social apps are also naming their metaversal standing into existence. Mature gaming platforms including Roblox feature virtual worlds where branded content, from the likes of Gucci and Hyundai, has captivated players.
Article
| Feb 23, 2022
This number will continue to rise throughout the forecast period as more parents accept their children’s smartphone usage for safety, social media, and mobile gaming purposes. Kids are getting smartphones younger. By the end of the forecast period, 23.7% of children ages 0 to 11 will own a smartphone. That’s about 11.8 million kids—more than a twofold increase since 2018.
Article
| Apr 7, 2023
Mobile gaming apps are gaining time spent as well, with an expected boost of a minute in 2022 to 27 minutes per day. We expect that figure to reach 28 minutes per day in 2023 and level out in 2024. Gaming saw significant gains in 2020; although growth has been minimal since then, the starting base was higher.
Report
| Jun 9, 2022
And so I found some data from Apptopia that was shared with a mobile games website about a month ago. And Netflix has now got 20 games that have been downloaded over a million times. The most popular game has been downloaded about 6 million times and that's nothing to sneeze at. That definitely shows real traction.
Audio
| Aug 11, 2023
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Report
| Feb 22, 2022
Chart
| Apr 26, 2023
Source: Sensor Tower
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Report
| Feb 11, 2022
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Article
| May 22, 2023
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
Article
| May 27, 2022
Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.
Article
| Mar 30, 2022
Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.
Article
| May 9, 2022
And UnionPay, which holds a near monopoly over the country’s card ecosystem but was late to the mobile game, might also have an opportunity to grow quickly, especially if it leverages connections to the digital yuan. Global entrants. Firms including Amex, PayPal, Splitit, and Stripe are working to enter China through partnerships with local companies.
Report
| Oct 29, 2021
Netflix launched its mobile game service late 2021, and recently said it has released 55 games so far. But Paul, what's the likelihood that Netflix subscribers will want to play games on the platform? Paul Verna:. I think it's all going to come down to the quality of the games and the experience. So far, I think the experience has been lacking.
Audio
| Apr 7, 2023
Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.
Article
| Feb 16, 2023
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Article
| Sep 13, 2022
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Aug 1, 2022
FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.
Article
| Dec 12, 2022
Article
| Nov 17, 2021
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Audio
| Oct 22, 2021
Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.
Article
| Feb 1, 2022
Activision Blizzard faces calls from fans, shareholders, and industry figures for its CEO to resign: Widespread backlash against the gaming company suggests that consumers are paying more attention to corporate social responsibility and ethics.
Article
| Nov 18, 2021
ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
Article
| May 26, 2023
Chart
| Jul 25, 2023
Source: Fluent Inc.
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.
Article
| Oct 19, 2021
Chart
| Jun 1, 2023
Source: Insider Intelligence