Peacock made audience gains as the streaming space gets more crowded.
Report
| Mar 25, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Report
| Jan 26, 2022
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Report
| Dec 17, 2021
The short-form video app had a whopping 170.0% increase in ad revenues last year, per our inaugural forecast. While that growth is from a relatively small base, TikTok has quickly risen among the ranks of major social networks and will overtake LinkedIn this year to seize the No. 3 spot in ad revenue share, behind only Facebook (No. 2) and Instagram (No. 1).
Report
| May 24, 2022
Mobile video ad spending will constitute 80.2% of all digital video spend this year. Desktop and laptop spending, which includes CTV as a subcategory, will account for the remaining 19.8%. Please note that we don’t currently break out CTV ad spend as a separate category in the UK. Over the rest of the forecast, mobile’s share will increase—reaching 82.9% by 2026.
Report
| May 18, 2022
Mobile video, for example, has benefited from TV’s resurgence. The TV screen’s popularity likely caused the fight for the remote to return, harking back to the halcyon days of traditional broadcast TV viewing. The losers these days, though, have a fallback option. And that’s why mobile phone video viewing will have at least 2.0% growth every year for the remainder of our forecast.
Report
| Jun 6, 2022
Video app usage will similarly increase by a minute, to 40 minutes per day in 2022. Social networking apps, at 54 minutes per day, will come in a close second to audio apps, at 55 minutes per day. Time spent with social networks overall is stagnating, but on mobile it’s still ticking up.
Report
| Jun 9, 2022
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Article
| Jan 29, 2022
Our Take: Financial institutions seeking to win over Gen Z must offer mobile tools that make it easy for Gen Z to do business with them, including remote check deposit, mobile video, and texts. They can also capitalize on technology fatigue and social isolation by offering carefully targeted in-person assistance and services that emphasize personal connections and learning.
Report
| Nov 12, 2021
Music video app Vevo struck deals in the fall of 2021 with two Canadian cable TV distributors—Rogers and Shaw—to extend its reach beyond its traditional OTT streaming channels. New IPTV set top boxes from Rogers and Shaw now make the Vevo app available to almost 7 million connected TV (CTV) viewers in Canada monthly. Gen Z is a big part of Vevo’s audience.
Report
| Dec 3, 2021
Chart
| Aug 9, 2023
Source: Leichtman Research Group Inc. (LRG)
Chart
| Aug 9, 2023
Source: Leichtman Research Group Inc. (LRG)
Smartphone users ages 13 to 34 who regularly consume mobile video reported spending 8 hours per week watching videos on social media apps, compared with 9 hours watching cable or satellite TV, according to mid-2020 research by Omnicom Media Group and Snapchat. More internet users are watching video on social platforms beyond video content leader YouTube.
Report
| Mar 7, 2022
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Article
| Apr 4, 2023
An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok—which China’s government doesn’t seem likely to allow—or risk being banned.
Article
| Mar 20, 2023
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Article
| Apr 3, 2023
Time spent with TikTok will reach 55.8 minutes per day among US adult users this year, per our latest forecast, about 9 minutes more than expected in last year’s update. In 2024, time spent will increase to 58.4 minutes, up 4.8% year over year. We also expect TikTok’s US user base to cross the 100 million mark this year.
Article
| Mar 16, 2023
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
Article
| Feb 24, 2023
Gen Alpha is still a nascent generation, but technology is already a constant in their lives: 36.0 million US children are active internet users, exceeding teen internet users by 11.4 million, per our forecast. This is the data you need to understand the future Gen Alpha.
Article
| Feb 3, 2023
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
Article
| Jan 10, 2022
In 2022, both YouTube and TikTok captured 46 minutes of their adult US users’ attention each day, per our estimates. Netflix reigned supreme at 60 minutes daily. Time spent with TikTok will tick up every year through 2024, when it will reach 48 minutes per day, but it won’t pass Netflix anytime soon.
Article
| Jan 3, 2023
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Article
| Nov 8, 2022
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Article
| Jul 20, 2022
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
Article
| Oct 11, 2022
Subscriber flight costs Netflix $50 billion in value: Streaming giant suffers worst loss in over a decade and risks losing more users by spending less on original content, charging more for shared passwords, and introducing ad-supported tiers.
Article
| Apr 21, 2022