Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.
Article
| Jun 1, 2022
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Article
| Jun 16, 2022
Chart
| Jan 5, 2024
Source: Gower Street
Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.
Article
| Nov 4, 2022
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
Audio
| Feb 28, 2022
On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.
Audio
| May 3, 2022
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
Article
| Mar 22, 2023
Chart
| Jan 9, 2024
Source: Morgan Stanley; Variety
And that just capsulates where foot traffic has gone because cinema is just down in general. I know you have Barbie and Mario Brothers, you have some big hits, but box office revenue is not what it used to be. That's why the largest cinema ad seller went bankrupt this year, and other place-based things like in-office is down.
Audio
| Oct 9, 2023
.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.
Report
| Jul 26, 2023
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
Article
| Apr 11, 2022
I don't know whether it's movies or TV shows kind of making that slick cool or something, but it doesn't seem like littering, even though you're taking a piece of smelly plastic and just throwing it in the gutter or onto the street. Marcus Johnson:. Maybe cause it feels like it's so small as well, even though it definitely adds up. That might be part of it. But you know the-. Stephanie Taglianetti:.
Audio
| Feb 16, 2023
.); digital download sales (movies, music, content, etc.); consumer-to-consumer platform sales (eBay, auction sites, etc.).
Report
| Nov 1, 2023
You've gone for movie script, I see. Ross Benes:. Well, so-. Max Willens:. I'd watch that on Hulu. Marcus Johnson:. I would watch that, on any platform. Ross Benes:. The last time I was on this podcast, Bill Fisher brought up Lawnmower Man 2. Marcus Johnson:. Yeah. You're the only person on the planet Earth who's watched it. Ross Benes:. Yeah, so that was an homage to that.
Audio
| Mar 1, 2024
With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
Chart
| Dec 19, 2023
Source: Dentsu
Insufficient content was another leading driver, with unsubscribers saying there wasn’t enough of their favorite movies or series to keep them interested. Attrition rates vary by demographic. Male viewers had unsubscribed at a rate 1.4 times greater than their female counterparts in the past 12 months, while those ages 18 to 24 had the highest churn rate, at 40.2%.
Report
| Apr 20, 2023
The 2023 upfront market will likely be the last one transacted primarily on Nielsen’s legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.
Report
| May 17, 2023
Chart
| Dec 19, 2023
Source: AARP
Alicia Wilkinson and Emily Stewart of Vox were saying they think if an accord isn't reached by the end of October, so in a few days it will likely end the studio's chances of salvaging the 2023, 2024 TV and movie season.
Audio
| Oct 26, 2023
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
Article
| Nov 30, 2023
Zoom out: Additionally, TikTok has monetized its search results with sponsored content and initiated a partnership with IMDb, enabling creators to link to movies and TV shows.
Article
| Sep 15, 2023
The big picture: TikTok users ages 18 to 24 are watching the equivalent of a full-length comedy movie on the app every day. That’s almost the same as watching “Clueless” and skipping the credits. This age group’s TikTok time even tops its TV time, which first dropped below 1 hour in 2022 and will sink to 53 minutes this year. And it’s likely that many TV viewers are second-screening with TikTok.
Report
| Feb 27, 2023
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.
Audio
| Jan 16, 2024