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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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    Feb 28, 2024
    Source: Insider Intelligence | eMarketer
  • Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.

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    Mar 19, 2024
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    Feb 28, 2024
    Source: EMARKETER Forecast
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    Source: EMARKETER Forecast
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    Feb 28, 2024
    Source: Insider Intelligence | eMarketer
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    Source: EMARKETER Forecast
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    Source: EMARKETER Forecast
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    Source: EMARKETER Forecast
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    Source: Insider Intelligence | eMarketer
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    Source: Insider Intelligence | eMarketer
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    Source: Insider Intelligence | eMarketer
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    Source: Insider Intelligence | eMarketer
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    Feb 28, 2024
    Source: Insider Intelligence | eMarketer
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