US grocery store displays averaged 80.3 per store in 2023, a decline 10.2 from 2018, according to Q3 2023 data from Circana.
Article
| Feb 1, 2024
Chart
| Feb 14, 2024
Source: Retail Economics; Auctane
US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.
Article
| Apr 22, 2024
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
Article
| Jul 19, 2023
The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars.
Here are five charts on why the in-store experience is so key to retailers’ success and how they can use technology to create a more seamless, engaging shopping experience.
Article
| Mar 11, 2024
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
Article
| Mar 28, 2024
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
With 6.0% of Amazon’s US retail ecommerce sales coming from health, personal care, and beauty, it makes sense that cosmetic and beauty brands would also be investing in ads on the site. 3. Social media leads for beauty discovery.
Article
| Jul 5, 2023
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 27, 2024
Source: Private Label Manufacturers Association (PLMA); Circana
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
Chart
| Feb 26, 2024
Source: EMARKETER; Toluna Start
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| Feb 26, 2024
Source: EMARKETER; Toluna Start
Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.
Article
| Apr 9, 2024
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.
Article
| Feb 13, 2024
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Article
| Mar 13, 2024
Chart
| Feb 22, 2024
Source: Snap Inc.; IPG Mediabrands
It’s easy to understand the appeal of brand extension: Carhartt, lululemon, and Christian Louboutin are among the brands pushing into new markets to accelerate growth.
Article
| Feb 2, 2024
Chart
| Feb 13, 2023
Source: eMarketer
TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.
Article
| Dec 4, 2023
On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.
Audio
| Jan 31, 2024
As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Article
| Dec 4, 2023
Shopping habits foretell the next phase of digital growth for grocery products.
Report
| Jul 31, 2023