Chart
| Nov 12, 2021
Source: McKinsey & Company
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| Sep 15, 2022
Source: Wunderkind
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| Aug 1, 2022
Source: Insider Intelligence
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| Sep 1, 2022
Source: Insider Intelligence
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Article
| Feb 22, 2024
Although marketers are pausing on major genAI investments, AI- and ML-driven tactics can help with the optimization and personalization of data sets at scale, resulting in measurable campaign results and cost savings. These savings can then be applied to other marketing investments. Data investments differ based on company size.
Report
| Oct 11, 2023
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Article
| Feb 15, 2024
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
US B2B ecommerce growth is outpacing B2B product and electronic sales growth—but at a slow rate. Buyers’ preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.
Report
| Oct 23, 2023
Generative AI can help marketers get closer to one-to-one personalization, providing tailored marketing copy, discounts, or product recommendations. But marketers must be careful not to creep consumers out or use their data in ways that make them uncomfortable.
Article
| Oct 27, 2023
US marketplaces will develop proprietary AI tools to enable deeper personalization. Walmart uses AI in “Text to Shop,” a feature allowing consumers to add to carts via text or voice commands, and is using GPT-4 to improve the experience.
Report
| Jun 6, 2023
Consumers expect personalization wherever they are. No matter which demographic you’re targeting, consumers are shopping across websites, in store, and on mobile and social apps—and they expect to be met with one-to-one personalization. Retailers are innovating how they use physical spaces. Personalization is happening with both digital and in-store consumers.
Article
| Oct 13, 2023
The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets
Article
| Jan 29, 2024
US B2B martech spending growth will slow due to economic uncertainties and tighter budgets, prompting marketers to optimize their tech stacks for ROI.
Report
| Sep 29, 2023
Increase personalization of advertising through better contextual understanding of sites and more dynamic ad creative. Sources. data.ai.
Report
| Aug 28, 2023
GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.
Article
| Jan 16, 2024
Earning the highest cash-back rewards in a user’s top spending category delivers personalization and flexibility. It’s already gaining traction: The Venmo Credit Card adapts reward tiers to spending behavior. This creates more reasons to stay with a card, even if a cardholder’s purchasing needs change over time.
Report
| Nov 3, 2023
Gen Z shoppers crave personalization and inspiration during their shopping experience—often using multiple touchpoints during a purchase journey. Targeting these budget-savvy guests with curated, dynamic ad experiences creates a sense of ease—sparking joy across the sales funnel. Here are three ways to bring media experiences that authentically add joy and value to the Gen Z shopping journey:.
Article
| Nov 6, 2023
That will include personalization features and also access to sports betting platform, ESPN BET. Obviously there's ESPN+, but that doesn't contain all the content that the traditional cable version of ESPN has. But this new standalone version will. It'll be taking ESPN from your cable bundle, from your TVs and putting it into a standalone streaming package.
Audio
| Mar 7, 2024
B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.
Report
| Aug 30, 2023
GenAI-assisted search data can improve targeting and personalization for social ads. Chatbots provide the social companies with a new source of first-party data on consumer interests and behaviors. That could help make up for some of the lost signals from the iOS 14.5 privacy changes, which have damaged their ad businesses, and potentially improve the performance of ads across each app.
Report
| Jun 13, 2023
Personalization (beyond the name) is a must. Today’s buyer expects personalized engagements; 65% of marketers worldwide said email is where personalization has the most impact in 2023, per a January 2023 Ascend2 report. In the attention economy, marketers need to provide the right message, at the right time, and with an authentic voice to break through.
Report
| Mar 2, 2023
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| Jan 31, 2024
Source: Square
Generative AI (genAI) will support superscale personalization via composable tech stacks. Composable platforms and vendors are incorporating genAI tools into their offerings at a rapid-fire pace. For example, an engineer at commercetools developed a genAI-powered product description tool in a little over an hour as part of a challenge in February 2023.
Report
| Jun 30, 2023
Beyond creative development and production, the technology can also change consumer expectations and experiences by simplifying shopping, customer service, and product personalization. The huge surge of new genAI users will slow. The launch of ChatGPT kick-started the use of genAI.
Report
| Jul 20, 2023