Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Report
| Sep 26, 2023
Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.
Report
| Jul 25, 2023
Forecasts
| Oct 20, 2022
Source: eMarketer
US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.
Article
| Aug 3, 2023
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Article
| Mar 5, 2024
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Forecasts
| Mar 30, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.
Article
| Mar 26, 2024
Microsoft is considering a search revenue-sharing program, but it’s unlikely the tradeoff would be net neutral, which means at least some of the almost $20 billion we forecast US publishers will earn from programmatic advertising this year would be at risk. Display ad costs would skyrocket. It would become harder to reach audiences with programmatic media, especially on the open web.
Report
| May 15, 2023
What is shoppable media and which formats have the most potential?
Report
| Feb 2, 2024
Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.
Article
| Feb 26, 2024
US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.
Article
| Jul 25, 2023
This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Report
| Jun 16, 2023
One of the biggest advantages of CTV and programmatic advertising in general is in their ability to mitigate waste, said Simran Kaur, associate director of programmatic at agency EssenceMediacom. This waste mitigation doesn’t only come from enhanced demographic targeting; CTV retail media partnerships allow advertisers to target based on purchase history.
Article
| Oct 24, 2023
YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Article
| Jul 31, 2023
The 2024–2025 upfronts and NewFronts promise to be interesting. This year’s planning season will showcase the interplay between consumer preferences and TV viewing habits, underscoring the urgency for industry-wide innovation and flexibility.
Article
| Feb 22, 2024
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Article
| Apr 17, 2024
Brands historically had few opportunities in games, but new rules on intrinsic advertising and more cloud services could open up programmatic advertising in consoles and desktops. Companies such as Anzu and Bidstack are building programmatic solutions for high-budget, AAA games. The rapid rise of digital audio in cars and on smart home devices could point to new opportunities.
Report
| Jun 12, 2023