Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.
Article
| Apr 8, 2024
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Article
| Apr 17, 2024
JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction—Chase is not a retailer. But because it’s monetizing purchase data, Chase Media Solutions operates a lot like an RMN.
Article
| Apr 15, 2024
US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.
Article
| Apr 22, 2024
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Article
| Apr 1, 2024
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.
Article
| Apr 11, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Article
| Mar 20, 2024
Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast.
Article
| Apr 2, 2024
BNPL is still a small retail payments player. While 73% of US consumers said they’d heard of BNPL in 2022, just 5.8% said they’d used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast—just 1.1% of total US retail sales.
Article
| Apr 15, 2024
Forecasts
| Mar 14, 2024
Source: EMARKETER Forecast
Q1 has been a mixed bag for marketers. Ad spend grew in January and February, hitting double digits for the first time since March 2022. But many tech and retail companies were hit with layoffs as companies tightened ad spend. IBM, TikTok, and Google all slashed their marketing and advertising teams. On earnings calls, Nike’s finance chief said the company is planning for a “subdued macro outlook” and Paramount mentioned “softness in the global advertising market.”
Article
| Mar 29, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 30, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 27, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
Article
| Feb 16, 2024