US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.
Article
| Feb 12, 2024
40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.
Article
| Mar 13, 2024
The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.
Article
| Mar 14, 2024
Our predictions for retail media networks, smart TV watching, and generative AI.
Report
| Dec 7, 2023
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Article
| Mar 25, 2024
Chart
| Aug 17, 2023
Source: BrightLocal; SurveyMonkey
Chart
| Aug 17, 2023
Source: BrightLocal; SurveyMonkey
Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.
Article
| Feb 27, 2024
The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.
Report
| Sep 5, 2023
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Article
| Feb 13, 2024
CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
Article
| Jan 16, 2024
Google's Q4 in a nutshell: The search giant had strong overall earnings with a slight ad revenue miss, bolstered by cloud success and generative AI innovation.
Article
| Jan 31, 2024
Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?
Article
| Mar 25, 2024
Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.
Report
| Nov 29, 2023
Amazon muscles in on Google and Meta’s ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023—and 2024 looks even brighter.
Article
| Feb 6, 2024
Chart
| Feb 14, 2024
Source: ContentSquare
Chart
| Feb 14, 2024
Source: Jungle Scout
Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.
Article
| Jan 29, 2024
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
Article
| Jan 10, 2024
“Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.
Article
| Feb 1, 2024
Chart
| Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.
Report
| Sep 27, 2023
Gartner thinks that by 2026, search marketing will lose market share to AI ChatBots and other virtual agents with traditional search engine volume falling by 25%. That is 2026. All right folks, we check the scores at the halfway mark. Carina out in front with five, Suzy with four, Evelyn with three. We move to round three. We start with Evelyn. Macy's stores aren't fun places to shop.
Audio
| Mar 15, 2024
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Report
| Sep 7, 2023
Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.
Article
| Mar 11, 2024