“If a bank is only able to offer a particular product or rate in a specific geographic area, and they were previously using a ZIP code to do it, they will now need to switch to another form of geotargeting to cover the proper area,” said Timothy Jensen, senior search engine marketing specialist at M&T Bank. But it won’t be impossible.

Just 18% of senior marketers worldwide considered sustainability a top 10 priority in 2023, according to an October 2023 MediaLink report. Even so, sustainability has more than doubled as an area of focus for marketers, up 10 percentage points from 8% in 2022. 3. Marketers are shifting their focus toward sustainability.

With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.

Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.

Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more.

At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

Attend “Navigating the Digital Frontier: Strategic Insights on Tech Investments” at CommerceNext’s 2024 Growth Show to learn invaluable insights from a panel of senior technology executives.

“We're seeing IP masking from some of the larger ad players,” Bruce Biegel, senior managing partner at the Winterberry Group, said during our Tech-Talk Webinar, “Future-Proofing Your Media Plan: Addressability for Cookie Loss and Beyond.” Google, for example, is testing a new IP Protection feature, proposed to launch before 2025, which restricts access to Chrome users’ IP addresses from third parties.

Seniors are bearish on retail health: Younger consumers are more likely than older ones to try out retail health clinics. We explore how retailers can step up to reach more seniors.

We’ve collected what we know about OpenAI’s search product and consulted with Insider Intelligence senior analyst Evelyn Mitchell-Wolf to determine its disruptive potential and impact on Google’s market share. Setting the stage: Not too long ago, OpenAI (which is backed by Microsoft) was seen as having beaten Google to the punch on AI.

“Even though the shift has moved away from linear into more CTV [connected TV] and streaming and viewing, the measurement capabilities of those spaces are lacking,” said Jason Trubowitz, senior vice president of media and measurement at the Association of National Advertisers. The proliferation of walled gardens and the death of the cookie aren’t helping.

Senior loan officers are reporting the longest stretch of elevated credit tightening since 2009. Built-up savings and boosted credit scores have helped consumers keep up with tighter lending standards, but as those effects wane, payments firms will see less incentive to market for products they’re restricting access to.

On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.

Senior Democrat Ron Wyden warned excessively stringent regulation could stifle innovation.

On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.

On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.

On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

On today's episode, we discuss how marketers can provide a compelling, complete, and differentiated product experience that meets consumers' expectations across every channel. Then for "Pop-Up Rankings," we rank the top three most important trends in retail automation. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and senior director of product marketing at Akeneo Ali Hanyaloglu.

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman.