Plus, YouTube and Instagram have more ad formats and targeting options than TikTok does. Instagram leads in Stories viewing. Nearly half of Stories viewers say Instagram is their go-to. Stories have been one of Instagram’s most successful and sticky features. But don’t count TikTok out.
Report
| Sep 25, 2023
TikTok is central to campaigns targeting Gen Z. This doesn’t mean betting solely on the platform, but budgets should reflect the premium position of TikTok for targeting this demographic. Engagement is TikTok’s leg up. The stickiness of TikTok makes it unique, as it captures more time commitment than all other social networks do.
Report
| Sep 18, 2023
CTV platforms have come a long way in building scale, amassing libraries of original premium content, and launching ad tiers—meaning that they now offer almost everything linear offers, plus refined targeting and measurement.
Report
| Oct 6, 2023
To supercharge their outreach, FIs can use generative AI to add a personal touch to marketing campaigns targeting each generation. This technology can help FIs quickly and easily process a vast amount of data identifying customer traits and behaviors, even aside from their age.
Article
| Jan 3, 2024
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
Article
| Mar 25, 2024
A shift toward programmatic direct and PMPs in advertising: Open web spending drives sector growth and is forecast to surpass $50 billion by 2025.
Article
| Jan 11, 2024
Social media is particularly important for targeting Gen Z and millennials. Over half of US consumers ages 14–35 have made at least one purchase via a social channel, per our forecast.
Report
| Aug 31, 2023
But machine learning will empower advertisers with better targeting and measurement. Identity resolution will get a boost. AI is being built into advanced probabilistic solutions that connect various deterministic data sets (i.e., known audiences) and fill in gaps where necessary (i.e., unknown audiences). Analytics will be democratized.
Article
| Nov 15, 2023
Better search algorithms and ad targeting capabilities are helping to surface more relevant products. Retailers have invested heavily in improving their search algorithms to serve more relevant product recommendations to consumers, based on their search histories, browsing behaviors, and past purchases.
Report
| Dec 4, 2023
As a retail media network (RMN) builds out its data collaboration platform reducing risk should be top of mind. To safeguard user data, RMNs can implement a data clean room and other privacy enhancing technologies to create a trusted environment and propel growth.
Article
| Jan 29, 2024
For advertisers targeting adults, Instagram’s sweet spot is 25 to 54; it will have nearly 30 million more users in that age band than its rival will this year. Another factor to remember is that Meta’s ad targeting and measurement capabilities are still leagues ahead of TikTok’s. Twitter is in deep trouble, but text-based communication isn’t.
Report
| Jul 6, 2023
Local, regional, and worldwide ecommerce retailers have amassed troves of first-party data on their own shoppers, which enables unique ad targeting on a country-by-country basis. Amazon is the leading retail media ad publisher, but it does not dominate globally like it does in the US. Retail media is largely an Amazon story, but it must share the spotlight internationally.
Report
| Feb 7, 2024
And brand partnerships with influencers or creators have proven very effective for some of them, especially those targeting Gen Z. The share of consumers who follow influencers is growing. More than one-third of internet users in Canada follow social media influencers. Polling from market research company Leger showed a follower rate of 35% in 2023, up 4 percentage points from the previous year.
Report
| Mar 12, 2024
They can tap generational tailwinds by targeting younger consumers. Digital wallets enjoy mainstream adoption among younger UK consumers: 18- to 34-year-olds are over three times more likely to use them than are consumers ages 54–65, per an April 2022 Transact Payments survey. Digital natives could be especially receptive to marketing that underlines wallets’ seamless, convenient functionality.
Report
| Sep 20, 2023
The emergence of advertising networks targeting online traffic at Amazon, Walmart, and Loblaw Media (an arm of Canada’s largest national grocer) is proving to be an effective alternative to the Meta-Google duopoly. Expect the retail media landscape to expand rapidly with in-store options.
Report
| Aug 18, 2023
Digital wallets can also benefit from generational tailwinds by targeting their advertising toward younger groups. Younger consumers are adopting digital payments at higher rates than older generations: Among consumers ages 18 to 34, 23% used a nonbank mobile payment app to make a purchase in the past week, versus just 13% of those ages 55 and older, per a 2021 Bank of Canada survey. Sources.
Report
| Oct 3, 2023
Amazon used the game to push a number of new ad formats, including one that allows a single advertiser to display different versions of the same ad to viewers depending on their demographics or targeting information. Those new formats are expected to bring in $100 million for the company this year.
Article
| Dec 4, 2023
As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.
Article
| Mar 2, 2022
The platform can use its proximity to purchase to help advertisers increase conversion rates, expand their access to first-party data, and enhance targeting. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Dec 11, 2023
For example, a beer brand wouldn’t want to advertise next to content targeting children, both because it could hurt the company’s reputation and because it’s a waste of the brand’s ad dollars. But for a toy company, that kids’ content is likely the ideal context.
Article
| Nov 9, 2023
Ad targeting drove the sharing and resharing of consumer data in ways that rode roughshod over privacy rights. GDPR legislation made this sharing much harder, changing how ad trading works. Even early murmurs around GDPR caused changes in ad buying behaviors. In 2012, the European Commission first proposed a comprehensive reform of the EU’s 1995 data protection rules.
Report
| May 25, 2023
Targeting: CTV offers precise targeting and measurement in a way that linear does not, Lathia added. And retail media data can be used to advertise even more precisely. That means less waste for advertisers.
Article
| Oct 23, 2023
Chart
| May 24, 2023
Source: Proximic
But to make sure that you’re most effectively targeting the right audience, marketers should enter as much data as they can into their business data and data feeds section of their Google Ads account.
Article
| Dec 4, 2023
Premium chatbots, such as Snap’s My AI, also could help in ad targeting and delivery. Mobile gaming faces big changes that will shift the ad mix. Privacy changes have made the hypercasual game models more difficult to sustain.
Report
| Aug 28, 2023