AI marketing company Jasper has been in the news after cutting its valuation and bringing on Dropbox’s former president as CEO. The tech company, which released a new end-to-end marketing tool in June, faces competition from OpenAI’s ChatGPT and the old guard of Microsoft and Google. But Jasper is unique in its ease of use and specific aim as a marketing tool.
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| Oct 3, 2023
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| Feb 2, 2023
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| Oct 26, 2023
Source: Insider Intelligence; Toluna Start
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
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| Sep 27, 2023
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| Oct 24, 2023
Source: Coresight Research; Obsess
For the past few years, some of the biggest names in ad tech—The Trade Desk, PubMatic, Magnite—have held onto CTV as a shiny growth narrative. Although investors’ enthusiasm seems to have started subsiding, CTV does represent a massive long-term opportunity for ad tech stakeholders. In the near term, a good deal of programmatic CTV ad dollars will transact directly with platforms that are still committed to keeping their content and data behind garden walls.
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| Sep 25, 2023
Apple and AI: The news comes as Apple is facing investor pressure to invest in generative AI and announce its strategy for the technology as other Big Tech competitors like Google and Microsoft race ahead—even if that race means products hit the market before they’re fully baked.
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| Mar 13, 2024
Platforms are partnering with technology vendors specializing in AI-powered authentication. TikTok Shop works with Entrupy, a product authentication technology company, to authenticate handbags, and eBay acquired Certilogo, an AI-powered authentication company specialized in apparel and handbags. Inventory processing and merchandising.
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| Apr 5, 2024
AI use cases are slightly different for Amazon sellers, who primarily use the tech to write and optimize listings. Amazon is folding AI into more of its processes, most recently offering sellers the ability to generate listings by using an existing link. As these AI integrations expand, more sellers will use AI, perhaps without even realizing they’re using the tech. 4.
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| Apr 8, 2024
US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
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| Sep 22, 2023
For marketers worldwide who are using AI, content personalization is a leading area for the tech, at 47%, per September 2023 data from Kaltura. AI is also powering hyperpersonalization by using complex user data such as real-time browsing behavior and predictive digital preferences to create highly customized experiences.
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| Mar 21, 2024
As evolving AI technology becomes more accessible and affordable, retailers and brands of all sizes are experimenting with hyper-personalization across every stage of the customer journey. Some examples include:. Tailored advertising, marketing, and offers.
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| Mar 4, 2024
The news: Deepfakes pose a new threat to the financial sector as AI technology becomes more advanced, enabling bad actors to gain entry to banking systems with realistic audio and images, per the Wall Street Journal. How we got here: Many banks have enhanced the customer experiences on their apps and websites by streamlining digital account access.
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| Apr 8, 2024
“The tech itself should fade into the background in favor of the idea or the experience,” said Mulroy. “It certainly won’t be AI itself that is the experience.”. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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| Apr 3, 2024
The convergence of marketing and commerce took center stage, with a focus on how brands can create seamless shopping experiences by leveraging technologies like AI and immersive activations. Sustainability in advertising was also a talking point, likely sparked by the opening day’s beach cleanup activity.
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| Apr 18, 2024
The bigger picture: Intensifying competition from China’s smartphone makers reveals that there are growth opportunities in other countries and emerging markets as mobile technology and 5G expansion grows. Intensifying smartphone competition could erode Samsung’s and Apple’s leads in emerging markets, where AI and premium devices are not a factor for adoption.
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| Apr 15, 2024
MIT Technology Review. Morning Consult. NTT Data. Opinion Box. Wunderman Thompson. Zuban Córdoba y Asociados.
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| Jan 4, 2024
I just think the government is afraid of taking a anti-technology approach. It's very pro technology, it's very pro innovation. I don't think it wants to stifle that. Marcus Johnson:. Okay. Carina Perkins:. But yeah, it's definitely taking at the moment, a lighter touch to AI than the EU. Marcus Johnson:. Okay.
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| Mar 12, 2024
Brands will tap into emerging technologies to 'localize' their marketing efforts. India’s rich and vast multilingual landscape doesn’t lend itself to a “one size fits all” marketing approach. This is where voice tech and other technologies will give marketers the critical support they need to reach consumers in this diverse market.
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| Dec 5, 2023
Nevertheless, the potential for AI to revolutionize how companies engage with their audiences is immense, promising a future where creativity and technology go hand in hand to produce content that resonates more deeply with consumers.
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| Mar 7, 2024
The technology also has the attention of C-level executives worldwide, 45% of whom listed marketing as an area of AI investment, ranking second behind customer service, according to a September 2023 Accenture poll. GenAI has put the focus on marketing content.
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| Dec 7, 2023
Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.
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| Sep 20, 2023
The technology has made persuasive deepfakes easier and faster to produce. While AI can make up for some of the shortcomings of human-led content moderation, it isn’t a replacement for expert moderators, and labels for synthetic content won’t stop it from spreading. Current political ad policies are too little, too late.
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| Feb 16, 2024
The technology will be a core part of internal workflows and external communications, from building better customer profiles to developing creative and driving usage and revenues. Organic marketing will make a comeback. Marketers will focus more of their efforts on community building and engagement to interact more authentically with users as engagement patterns shift (see third trend below).
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| Jan 10, 2024
The big blue app no longer dominates the tech press, but it will generate more than $30 billion in US ad revenues in 2023 and will have grown faster than Pinterest, Snapchat, or X. A reversal of fortune. Our 2023 forecast for Facebook is over $6 billion higher than it was in September 2022.
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| Jan 12, 2024