Insider Intelligence spoke with Martha Welsh, who leads strategy, operations and go-to-market initiatives for Google Commerce, which includes Google Shopping, Travel, Payments, and Next Billion Users.
Article
| Dec 10, 2021
That increase will be more than the faster growing travel industry’s total digital ad spending figure of $6.79 billion for 2023. And though travel is growing at a faster clip, its digital ad spending is still in recovery mode from a sharp contraction during the pandemic. Retail’s ad spending will grow nearly twice as fast as nonretail spending this year.
Report
| Sep 7, 2023
The cohort views it as a tool to simplify their lives—to edit essays, check code, and plan travel itineraries, among other tasks. Gen Z spends the most time on social media. Gen Zers ages 18 to 24 spend more time on Instagram, TikTok, and Snapchat than any other age group, according to our forecast.
Article
| Jan 4, 2024
Chase’s Wealth Plan incentivizes online banking customers to share asset and liability information by helping them not only track net worth, but also manage spending, travel, and home ownership. While intended to build wealth management relationships, Chase can repurpose the tool’s net worth data to cross-sell customers with credit card offers.
Report
| Dec 19, 2023
Travel and events will remain top spending categories:. US spending on movies and live performances grew 31% YoY through September 2023, per Mastercard. This can be attributed to the popularity of Taylor Swift’s and Beyonce’s tours, as well as the “Barbenheimer” phenomenon.
Article
| Dec 18, 2023
By comparison, the entire travel industry will spend $6.79 billion in 2023. Behind the Numbers.
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| Sep 27, 2023
Travel and hospitality brands like United Airlines are particularly well positioned to break into commerce media due to the massive amounts of first-party data they collect from customers.
Article
| Dec 4, 2023
Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.
Article
| Apr 8, 2024
Now as the industry branches beyond retail to wider commerce media, which includes travel and hospitality channels and super apps, in addition to RMNs, the growth potential is all the more enticing. Consumer packaged goods brands, for instance, aren’t the only advertisers moving increasing amounts of their marketing dollars to RMNs.
Article
| Jan 29, 2024
Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.
Report
| Aug 2, 2023
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.
Article
| Dec 17, 2021
Note: eMarketer data includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales.
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| Dec 8, 2023
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| Jul 1, 2022
Source: eMarketer
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| Mar 7, 2023
Source: YouGov
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| Mar 7, 2023
Source: YouGov
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| Jul 1, 2022
Source: eMarketer
Google wants employees to spend more time at the office and get rooms booked at the hotel it built to accommodate 4,000 employees prior to making travel budget cuts. Considering Silicon Valley’s exorbitant rental prices, with a one-bedroom Mountain View apartment averaging $3,651 per month, or $122 per day, according to Zumper, Google’s hotel special will likely draw some interest.
Article
| Aug 10, 2023
Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales.
Report
| Aug 10, 2023
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.
Article
| Dec 16, 2021
That includes travel: A total of 42% of UK consumers say they would be open to using alternative payment methods such as BNPL to book holidays in the future, per a July 2023 report by ImpactSense on behalf of BR-DGE. AVOD and FAST will offer a video inventory boost for UK advertisers.
Report
| Dec 11, 2023
For example, if a user asks about finding the best travel rewards credit card, the chatbot can review recent purchases—such as buying a plane ticket—then give suggestions based on in-wallet cards. The virtual assistant can also flag when users run low on cash, then provide personalized financing recommendations.
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| Mar 22, 2024
If you're not a rewards member, you can join right at the machine and you can claim a free travel size beauty product every week, which I think is really interesting. So that's a great incentive to keep coming back to get new things. They're constantly refreshing the assortment, and again, you get a little travel size and you like it, you're going to buy the full size.
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| Apr 3, 2024
International insurtech Cover Genius offers embedded policies across travel, pet, property, auto, and warranties. It has received over $165 million in funding since launching in 2014, including $70 million in November 2022 to expand its offering.
Report
| May 26, 2023
It excludes travel and event tickets, tips and digital gifts, subscriptions, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, and gambling and other vice goods sales.
Report
| Jul 28, 2023
Shoppers surveyed by PYMNTS and i2c expected to spend $860 on non-gift holiday purchases, including experiences such as travel and entertainment—a 26% decline YoY. At the same time, spending on gifts is expected to rise 2.2% YoY. Buy now, pay later (BNPL) usage is on the rise.
Article
| Nov 28, 2023