On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Nov 28, 2023
This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.
Audio
| Nov 28, 2023
Chart
| Dec 28, 2023
Source: MediaRadar
Chart
| Dec 27, 2023
Source: MediaRadar
Explore these forecasts further in our interactive modules for TV ad spending and CTV ad spending. We’re still in the test-and-learn stage, and it’s unclear how many currencies the industry will ultimately support. The days of Nielsen’s near monopoly are gone. But the so-called “multicurrency” future is not yet assured, and we’re still at least a year away from any resolution.
Report
| Apr 11, 2023
On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 17, 2023
Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.
Report
| May 11, 2023
Mobile and video formats will be key to a recovering ad market in the years ahead.
Report
| May 3, 2023
Chart
| Dec 13, 2023
Source: Moffettnathanson; Inside Radio
Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.
Report
| Apr 26, 2023
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Audio
| Nov 9, 2023
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Article
| Nov 7, 2023
Chart
| Dec 7, 2023
Source: Dentsu
Chart
| Dec 7, 2023
Source: Dentsu
Chart
| Dec 4, 2023
Source: Magna Global
Chart
| Dec 4, 2023
Source: Magna Global
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Retail media ad spending will likely surpass traditional TV ad spending. At $45.05 billion, retail media is appreciably larger than the $26.92 billion CTV ad market but smaller than traditional TV’s $62.42 billion market. However, even if retail media’s growth slows to 12% in 2025, it will leapfrog TV at that point.
Report
| Feb 16, 2023
TV ad spend still significantly exceeds streaming’s spend. In 2023, US subscription over-the-top (sub OTT) ad spend will reach about one-sixth of linear TV ad spend. Streaming offers more ad-free options than TV—and when ads are present, loads are lighter. Subscription streamers aren’t as reliant on ads. Paid streaming services are funded more through subscription fees than ad revenues.
Report
| Dec 6, 2022
CTV ad spend will reach the C$1 billion ($806.7 million) milestone in 2023, and it’ll make up a quarter of total TV ad spending. There will be 4.1 million cord-cutter households in Canada next year, more than a quarter (26.5%) of total residences. Predictions. CTV will change the media buying mix.
Report
| Dec 15, 2022
The decline comes as YouTube makes a bigger push for TV ad dollars. Since 2019, its share of ad dollars that come from connected TV (CTV) has increased about 9 percentage points. It will remain one of the largest players in CTV advertising. Worsening macroeconomic conditions and competition from TikTok have further tempered our expectations.
Report
| Dec 20, 2022