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| Mar 1, 2023
Source: eMarketer
Chart
| Mar 1, 2023
Source: eMarketer
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
Article
| Dec 21, 2023
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| Jan 18, 2024
Source: Winterberry Group
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| Jan 16, 2024
Source: Comscore Inc.; Proximic
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| Jan 16, 2024
Source: Comscore Inc.; Proximic
Spending on TV ads overall will resume growing in 2024. After a dip in 2023 caused by traditional TV’s long decline and a relatively weak period for CTV, combined spending on TV and CTV will grow every year through 2027 and close in on $100 billion. Except for 2020 and 2023, this combined market will have grown every year since we started tracking CTV in 2018.
Article
| Dec 8, 2023
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Nov 28, 2023
This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.
Audio
| Nov 28, 2023
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| Dec 28, 2023
Source: MediaRadar
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| Dec 27, 2023
Source: MediaRadar
Explore these forecasts further in our interactive modules for TV ad spending and CTV ad spending. We’re still in the test-and-learn stage, and it’s unclear how many currencies the industry will ultimately support. The days of Nielsen’s near monopoly are gone. But the so-called “multicurrency” future is not yet assured, and we’re still at least a year away from any resolution.
Report
| Apr 11, 2023
Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.
Report
| May 11, 2023
On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 17, 2023
Mobile and video formats will be key to a recovering ad market in the years ahead.
Report
| May 3, 2023
Chart
| Dec 13, 2023
Source: Moffettnathanson; Inside Radio
Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.
Report
| Apr 26, 2023
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Audio
| Nov 9, 2023
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Article
| Nov 7, 2023
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| Dec 7, 2023
Source: Dentsu
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| Dec 7, 2023
Source: Dentsu
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| Dec 4, 2023
Source: Magna Global
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023
Chart
| Dec 4, 2023
Source: Magna Global
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer