Gamifying loyalty could help brands deepen their engagement with younger consumers. 39% of Gen Z adults cite video games as one of their daily media activities, according to May 2023 data from Morning Consult. Gen Z teen favorite e.l.f.
Article
| Mar 13, 2024
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Article
| Aug 11, 2022
The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games—especially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.
Article
| Jun 8, 2023
I think at the moment, probably the best use case is gaming still. I know it's trying to be a computer. I'm not 100% convinced about that yet. Gaming, and because I'm not a massive gamer, the one app on my phone, which is a game, is a chess game. So I'm going to say it would be quite fun to play my chess game-. Marcus Johnson:. Wizard's Chess. Carina Perkins:. ... in the Apple Vision Pro.
Audio
| Feb 23, 2024
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
Article
| Apr 20, 2023
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
Article
| Dec 15, 2021
Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.
Article
| Dec 13, 2022
Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.
Article
| Jun 13, 2022
Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.
Article
| Dec 22, 2021
Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.
Article
| Mar 3, 2022
Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.
Article
| Feb 1, 2022
Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.
Article
| Jan 5, 2022
Doctors use entertainment as education: Video games keep physicians’ skills sharp long past medical school.
Article
| Jan 31, 2023
US-based Mana’s perks like debit card points and special offers on subscriptions for gaming services are tailored toward its target affinity group.
Article
| Apr 4, 2022
Microsoft acquires Activision Blizzard, publisher of Call of Duty and World of Warcraft: The $68.7 billion deal will create a gaming behemoth but could face regulatory roadblocks.
Article
| Jan 19, 2022
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| Jan 19, 2022
Article
| Oct 26, 2021
On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.
Audio
| Sep 12, 2022
On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| May 10, 2022
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Audio
| Oct 3, 2022
On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Audio
| Nov 11, 2021
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| Aug 8, 2023
Source: Newzoo
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| Aug 8, 2023
Source: Newzoo
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| Aug 8, 2023
Source: Newzoo
Both Walmart and Amazon are experimenting with physical commerce in the metaverse by integrating product listings and other commerce tools into video games. Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media. Social commerce has pushed shoppable media into the mainstream.
Report
| Feb 2, 2024