On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Audio
| Mar 6, 2024
Brands need to differentiate themselves in a crowded market. AI can help. But the content needs to be personalized and trained on the brand's own data to avoid generic output. And brands need to be sure that source content has a clear voice and point of view.
Article
| Mar 6, 2024
Chart
| Mar 6, 2024
Source: Circana
Chart
| Mar 6, 2024
Source: Kantar
Chart
| Mar 6, 2024
Source: Kantar
Big Tech platforms face a rising tide of antitrust enforcement from regulators all over the world. Need a refresher on the basics of antitrust? Look no further.
Report
| Mar 5, 2024
Forecasts
| Mar 5, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 5, 2024
Source: Insider Intelligence | eMarketer
US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.
Article
| Mar 5, 2024
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.
Article
| Mar 5, 2024
Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.
Article
| Mar 5, 2024
Google stares down another antitrust front: A class-action lawsuit alleging that the giant monopolized ad buying tools for small advertisers is on the docket.
Article
| Mar 5, 2024
Retailers are moving fast to implement AI in their organizations: But CEOs and management are divided on where to focus investment, according to a report provided exclusively to EMARKETER.
Article
| Mar 5, 2024
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Article
| Mar 5, 2024
Target announced it will launch a paid membership program April 7, following Amazon and Walmart’s lead.The move comes asTarget struggles to keep up with competitors.
Article
| Mar 5, 2024
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of EMARKETER’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking.
The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking.
Tune in to explore:
- The cutting-edge features that are redefining user experience in mobile banking apps
- Consumer favorites: The top five features you should look for in your mobile banking app
- The future of mobile banking: Innovations that are on the horizon
- Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best"
- Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
Audio
| Mar 5, 2024
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Mar 5, 2024
Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.
Article
| Mar 5, 2024
Chart
| Mar 5, 2024
Source: First Insight
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
Report
| Mar 4, 2024
The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.
Article
| Mar 4, 2024
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
Article
| Mar 4, 2024
As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.
Article
| Mar 4, 2024
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Article
| Mar 4, 2024