The two generations will lose a combined 6.1 million social users between 2021 and 2026. Glass half full: A breakdown by age reveals that the oldest social network users, ages 65 and older, will outnumber the 55-to-64 group—27.3 million versus 26.6 million—this year for the first time. The number of users 65 and older will rise 4.1%, compared with just 1.5% for the next oldest cohort.
Article
| Jun 28, 2022
The survey was conducted on two groups: One of 1,005 respondents 65+ and the other of 507 caregivers 18+. Why it matters: The lack of transparency around healthcare costs poses the highest risk to older adults than any other generation. Older adults have higher rates of chronic conditions: 77% of older adults have at least two chronic diseases, per the National Council on Aging.
Article
| Feb 16, 2022
Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alpha. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.
Article
| Feb 21, 2023
Older Americans are keener on banning TikTok than younger ones (71% of those ages 65 and older vs. 29% of those under 30). Calls to ban the app are higher among those aware that TikTok is owned by China over those who are not (60% vs. 27%).
Article
| Apr 4, 2023
People with Type 2 diabetes, those who are prediabetic, or undiagnosed represent a major market opportunity that not even Dexcom or Abbott have fully tapped. 28.7 million are currently diagnosed with the disease, and 8.5 million people are still undiagnosed, per the CDC. 96 million people aged 18+ have prediabetes (38% of the US adult population). 26.4 million people aged 65+ have prediabetes (48.8% of
Article
| Feb 23, 2023
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
Article
| Sep 27, 2022
About 30% of the US population and more than 54% of adults 65+ have received a COVID-19 booster shot.
Article
| Jan 24, 2022
The two generations will lose a combined 6.1 million social users between 2021 and 2026. Glass half full: A breakdown by age reveals that the oldest social network users, ages 65 and older, will outnumber the 55-to-64 group—27.3 million versus 26.6 million—this year for the first time. The number of users 65 and older will rise 4.1%, compared with just 1.5% for the next oldest cohort.
Report
| Jun 16, 2022
Adults ages 50 and older are growing more concerned about healthcare costs, per a Gallup poll conducted with West Health in September–October 2021. Consumers ages 65 and older said healthcare costs are a financial burden (15% call it a major burden; 51%, a minor burden) and that they’d cut back on basic needs in order to pay.
Report
| Jul 29, 2022
In 2022, the number of US users ages 65 and older nearly doubled, and double-digit growth will persist through 2025. Remarkably, TikTok’s penetration even in its top markets is significantly lower than its sister app Douyin’s penetration in China, which will reach 77.4% of social users this year.
Article
| Jan 27, 2023
Contactless spending grew the strongest among consumers aged 65 and older. Northern Ireland and Scotland were home to the fastest contactless payments user growth in the UK. How we got here: While contactless payments have long been popular in the UK, three factors helped fuel higher adoption last year. Higher contactless payment limit.
Article
| Feb 22, 2023
Social age: Which of the following platforms has the highest penetration among US adults 65 and older? A) Facebook. B) YouTube. C) Pinterest. D) LinkedIn. Some 60% of US adults 65 and older say they use YouTube, according to Pew Research conducted between May and September 2023. That’s compared to 58% who use Facebook, 21% who use Pinterest, and 12% who use LinkedIn.
Article
| Sep 7, 2022
Younger users are leading adoption of newer platforms, but the oldest age group will have the highest growth rate this year. Social media usage among those ages 65 and older will grow 5.2% this year, far outpacing the total average growth rate of 1.6%.
Report
| Jan 18, 2022
TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.
Report
| Jan 18, 2022
But actually no. 63% of 18 to 29 year olds typically watch TV with subtitles on, whereas just 30% of those 65 and older do so. Marcus Johnson:. I actually happened to see that yesterday, that research. I thought it was fascinating how high it was and it was still pretty high across older generations. But yeah, the young people are over-indexing.
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| Aug 18, 2023
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| Feb 21, 2023
Source: Bitkom Research
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| Feb 14, 2023
Source: Audiweb
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| Dec 21, 2022
Source: Statistics Canada
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| Dec 1, 2022
Source: Insider Intelligence
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| Oct 24, 2022
Source: Numeris
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| Oct 24, 2022
Source: Numeris
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| Oct 12, 2022
Source: Deloitte
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| May 11, 2022
Source: YouGov
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| May 11, 2022
Source: YouGov
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| Apr 5, 2022
Source: YouGov