US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.
Article
| Mar 5, 2024
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
Article
| Mar 14, 2024
“The beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,” said Carrie Sweeney, VP of retail at Pinterest. “Then we can connect our users with targeted ads without sharing any of their personal data, just as CVS can on its website.”
Article
| Mar 11, 2024
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Nearly a third of the US population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers, according to our September 2023 forecast. That large audience base, coupled with the rise of new players and the abundance of ad inventory, is making FASTs increasingly appealing to media planners—especially those on a budget.
Article
| Feb 26, 2024
Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?
Article
| Mar 25, 2024
Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).
Article
| Mar 11, 2024
Forecasts
| Dec 15, 2023
Source: Insider Intelligence | eMarketer
Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.
Article
| Feb 26, 2024
In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented.
Article
| Mar 19, 2024
The impact of third-party cookie deprecation goes beyond changes to ad targeting and tracking. As the industry moves away from these identifiers, new challenges and trends have cropped up: IP addresses may be more difficult to access, retail media as an addressable channel is growing, and there’s greater focus on frequent media mix modeling (MMM) adjustments.
Article
| Mar 20, 2024
Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.
Article
| Mar 8, 2024
Consumers today have access to a lifetime’s worth of TV content across a wide range of sources. On the surface, the fragmented nature of where content comes from can be challenging for media planning, but with a strong focus on time spent, it doesn’t have to be.
Article
| Feb 23, 2024
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.
Article
| Mar 25, 2024
Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.
Article
| Feb 23, 2024
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Audio
| Mar 29, 2024
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
Article
| Feb 21, 2024
516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.
Article
| Feb 22, 2024
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Report
| Dec 4, 2023
Forecasts
| Dec 8, 2023
Source: Insider Intelligence | eMarketer
Our predictions for retail media networks, smart TV watching, and generative AI.
Report
| Dec 7, 2023
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 7, 2023
Source: Insider Intelligence | eMarketer