Article
| Oct 18, 2022
On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
Audio
| May 26, 2022
Apparel company Free People teamed up with Bambuser to offer a livestream shopping experience. The livestream episodes ranged from 15 to 30 minutes and featured both internal employees and external partners like influencers and celebrities.
Article
| Jan 2, 2024
On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Audio
| Dec 6, 2021
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
Audio
| May 9, 2023
Amazon and big-box stores are likely to win from Bed Bath & Beyond’s collapse, while fast-fashion retailers could score displaced David’s Bridal customers. But keep a lookout for underdogs like Etsy, which may bring in shoppers looking for personalized party supplies in Party City’s absence.
Article
| May 9, 2023
Fashion deals backed by celebrity influencers will also get top Prime Day billing. Amazon has strengthened its presence in apparel—but more so for commodity apparel than for fashion. Amazon’s recent experiments with Amazon Style physical stores suggest that, as the category gains strategic importance, elevating fashion deals on Prime Day will be key to evolving the company’s positioning.
Report
| Jun 20, 2023
Conversely, Instagram's grid layout and emphasis on high-quality visuals make it an ideal platform for industries such as Consumer, Shopper, and Retail, as well as Beauty and Fashion, which benefit from a visually cohesive feed. Finance, on the other hand, ranks higher on Instagram due to the platform's ability to deliver educational content effectively with carousel posts and detailed infographics.
Article
| Mar 28, 2024
From cooking recipes, favored 29% more by Gen Z than millennials, to music, DIY ideas, fashion, and more, TikTok caters to a diverse set of interests. This versatility makes it a one-stop destination for users seeking various types of information. The study emphasizes video tutorials as the top choice for 62% of TikTok users, with 39% and 38% favoring reviews and personal anecdotes, respectively.
Article
| Jan 17, 2024
ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
Article
| May 26, 2023
For instance, Gen Zers often gravitate toward YouTube for deeper, more detailed searches on a particular topic, whereas they might go to TikTok or Instagram for quicker searches (like fashion trends or travel recommendations). Social commerce trends and capabilities dovetail with new search behaviors.
Article
| Mar 4, 2024
Just like Walmart’s tool, shoppers can search by occasion or purpose, but they can also ask questions like, “what to consider when buying running shoes?” or “are these durable?”. Other recent search-based AI updates include:. Shopify’s AI-based semantic search, which enables shoppers to search based on intent rather than keywords.
Article
| Feb 27, 2024
AI in practice: Last year, European fashion retailer Zalando rolled out an AI-powered assistant that provides product recommendations through conversational queries. Shoppers can ask, for example, “Do you have any dresses for a black-tie wedding in August?” or “Help me put together an outfit for a work event.”
Article
| Feb 22, 2024
Apparel retailer MandM Direct uses AI to deliver personalized, real-time recommendations at the optimal point in the shopper journey. Virtual try-on tools. Skincare brand Ulta Beauty is using AI in several consumer-facing ways to improve personalization.
Report
| Mar 4, 2024
The ability to try on and physically evaluate products is likely what has kept stores relevant in categories like furniture and home goods, beauty, and clothing. A digital channel drives the same level of discovery as physical stores in only two categories: consumer electronics and accessories. In these areas, stores and retail websites were equally relevant.
Article
| Nov 20, 2023
Lifestyle influencers can write off clothing hauls or home decor. Just because personal items are on display to an audience, doesn’t mean you can write them off. (See rule of thumb above.). You need an LLC to claim write-offs. The IRS doesn’t care about the legal structure of your business—but you do need to be running a business rather than pursuing a hobby that sometimes brings in a little cash.
Article
| Mar 18, 2024
Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.
Article
| Apr 7, 2023
Some, like direct-to-consumer shoe brand Rothy’s and menswear brand Todd Snyder, are using stores to provide high-touch customer service and build deeper relationships with shoppers. Others, like Walmart, Walgreens, and Target, are focused on revamping stores to offer more convenience, both in-store and online.
Article
| Jan 9, 2024
Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: “Build your brand out, think about every platform. Once I got bigger on TikTok, I right away was like, OK, it’s time to start on Instagram. What can I do next?”.
Report
| Mar 26, 2024
Historically, apparel and accessories and computer and consumer electronics were the most dominate categories in ecommerce sales. They will remain significant sales drivers, but in the future, ecommerce will be more evenly spread among categories.
Article
| Mar 14, 2023
The unexpected twist: When it comes to making a purchase, Gen Z shoppers are more likely to buy new items in-store, especially in certain categories. 42.0% of US Gen Z clothing buyers say browsing in-store is their top discovery channel, more than brand websites or apps (39.8%), social media (39.0%), or friends/family or word-of-mouth (26.8%), per our September 2023 survey.
Article
| Feb 12, 2024
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
Audio
| Mar 9, 2022
Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.
Article
| Jan 6, 2022
2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. “People wear shoes. That’s as simple as that,” said Romy Samuel, founder of digital sneaker marketplace Common Ace.
Article
| Feb 8, 2023
Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.
Article
| Oct 22, 2021