Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More
309 results for blacks
All
Analysis
Data
Relevance
Date
Did you mean black
  • For example, the share of Hispanic adults who self-identify as LGBT+ is growing, reaching 11.0% in 2021 compared with about 6% for white and Black adults, according to 2021 Gallop polls. More Hispanic consumers are being born in the US.

    Report
     | 
    Oct 6, 2022
  • The survey found that nearly two-thirds of Gen Z supported protests (versus 51% of all registered voters), 68% supported the Black Lives Matter movement (versus 54%), and 61% supported protestors (versus 49%). Just 39% supported the police (versus 66%).

    Report
     | 
    Nov 12, 2021
  • Failure to rein in the biggest gaming acquisition play in history would be a huge black eye for the FTC and could dampen all future regulatory efforts. What this means for Microsoft: If approved, the merger gives Microsoft a leadership position with some of the most popular franchises, including Call of Duty, Candy Crush, Warcraft, Diablo, and Overwatch, among others.

    Article
     | 
    Dec 12, 2022
  • The majority of individuals in the study were Hispanic (40%) and Black (36%), while 15% were Non-Hispanic white. That means wearable ownership isn’t always equitable and could be playing a role in underrepresentation in research.

    Article
     | 
    Jun 30, 2022
  • And the majority of participants tend to be white individuals (nearly 78% of the time), while Black individuals are only represented 11% of the time, per a 2021 JAMA Network Open study. Why Walgreens’ plan could succeed: It won’t have trouble finding patients who are a good fit for clinical trials with its huge physical footprint and access to a ton of patient data.

    Article
     | 
    Jun 17, 2022
  • By tapping into green offerings, banks can more easily attract these younger consumers and stay in the black. The big takeaway: It’s a do-or-die moment for banks: In 2023, there will be more Gen Z adults than adolescents for the first time. Banks need to make a concerted effort to prove to this generation that they can meet their new and changing needs through the digital tools that Gen Z prefers.

    Article
     | 
    Dec 7, 2022
  • Black, Hispanic, and female consumers were more likely to use BNPL than white, non-Hispanic, and male consumers. Those earning between $20,001 and $50,000 were also more likely to use BNPL. Consumers under age 35 had a much higher probability of using BNPL than older consumers.

    Article
     | 
    Mar 6, 2023
  • Parks revenues rose 21% to $8.7 billion, and strong box office and Disney+ results for “Black Panther: Wakanda Forever” carried Disney through the holiday season. Analyst take: “Disney shareholders are breathing a sigh of relief after the company posted better than expected quarterly results,” said Insider Intelligence principal analyst Paul Verna. “But there are still big challenges ahead for Disney.

    Article
     | 
    Feb 9, 2023
  • About one-quarter of Black adults (26%) and 21% of Hispanic adults said they used cash for all or almost all of their purchases in a typical week. Only 12% of white adults reported the same. Forty-five percent of adults under 50 said they try to always have cash on hand, compared with 71% of adults ages 50 and up. What it means: Cash remains an important payment method for many in the US.

    Article
     | 
    Oct 7, 2022
  • Thirty-nine percent of Tubi viewers and 36% of Paramount’s Pluto TV viewers are Black—over twice as many as linear TV. Bundles on the horizon: Bundles are already surfacing in the streaming market, but the few that exist are limited to a specific company’s services and don’t address what appears to be a desire for something much broader.

    Article
     | 
    Apr 7, 2022
  • Increased food costs are also hitting certain demographics harder than others: On average, Hispanic, Latino, and African American households spend a larger share of their income—12.5%—on food than other ethnic groups, per data from Bank of America. With food prices 8% higher than they were in February 2021, lower-income shoppers will continue to turn to retailers that can provide the most value.

    Article
     | 
    Apr 1, 2022
  • Other competing solutions and services include the Google Cloud-backed Lending DocAI, Black Knight’s Underwriter Assist, Roostify, and Ocrolus (which recently partnered with Blend). Two of the biggest US lenders, UWM and Rocket Mortgage, have made their in-house mortgage origination technology available to partners.

    Article
     | 
    Dec 14, 2021
  • That could help explain why white and wealthier people trust their physicians more than Black, Hispanic, and lower-income individuals, per a May 2021 NORC at the University of Chicago survey. Earning consumers’ trust back: The provider-patient relationship was eroding before the pandemic, but COVID-19 added further tension around it.

    Article
     | 
    Nov 3, 2022
  • As an extension of its “Guess Less, Sell More” campaign, Intuit Mailchimp debuted a new capsule collection and pop-up shop featuring five designers selected by the Black in Fashion Council. Financial services company TIAA partnered with designer Felicia Noel on “Dre$$,” a couture gown and cape made with $1.6 million in fake currency.

    Article
     | 
    Sep 15, 2022
  • The surface-level success of neobanks begs the question of why these banks are unable to climb up from the red into the black. Neobanks may be spreading themselves too thin by expanding to new geographies too quickly. For example, Revolut in the past few years expanded across three continents in addition to adding new products.

    Article
     | 
    May 23, 2022
  • It's the first time in the black. Lyft, however, reported another loss of nearly $200 million with its market value down 85% from when it started trading in 2019 shortly before Uber. But Max, can Uber and Lyft ever make real money? What's the point? Max Willens:.

    Audio
     | 
    Aug 24, 2023
  • So, I think while we wait for that technical problem, that black box problem to be solved, I think we're going to see a push for more accountability for, again, these sensitive and critical use cases. And I think what that will amount to is that for certain things there's going to be a requirement for human oversight.

    Audio
     | 
    Aug 21, 2023
  • And credit card late fees disproportionately hurt consumers in low-income and majority-Black communities, per CFPB data. The bottom line: Growing credit card fee tension—on both the consumer and merchant sides—is fueling regulatory action against a backdrop of economic uncertainty.

    Article
     | 
    Feb 2, 2023
  • And over the last 15 years, 42% of US cancer trial cohorts lacked African American patients, and 48% had no Hispanic American patients, per research from clinical trial database Phesi. Epic isn’t the only EHR company to be addressing clinical trial access. Cerner has a Learning Health Network (LNH) database, in which 85 diverse US health systems share data on de-identified patients.

    Article
     | 
    Sep 19, 2022
  • At an October 2021 press conference, Chopra addressed opacity for underlying data used in algorithms, blasting what he called “black box underwriting algorithms [that] are not creating a more equal playing field and only exacerbate the biases fed into them.”.

    Article
     | 
    Feb 3, 2022
  • Though these areas may be more time-sensitive, it’s important that leaders recognize how important CX can be to staying in the black. But priorities may have shifted since August as inflation puts more pressure on consumer wallets, forcing retailers to get creative to keep customers loyal. One way to promote loyalty? A good CX. 2. Take it step by step. To talk the talk, you’ve gotta walk the walk.

    Article
     | 
    Jan 23, 2023
  • It also faced scrutiny from US senators after reports broke that the bank only approved 47% of Black homeowners’ mortgage refinancing applications in 2020—a stark contrast from the 72% approval rate for white applicants. The $100 million investment in minority homeownership that the bank announced will supplement the plan it unveiled in April 2022, which allocated $210 million to the same initiative.

    Article
     | 
    Jan 12, 2023
  • The fact that maligned companies like Meta are suffering legitimizes Apple’s self-appointed role as the protector of privacy, even if the truth is not so black and white. The big takeaway: ATT will face more scrutiny the longer competitors suffer and the more Apple’s share of the digital ad industry grows. But even so, the change is probably here to stay.

    Article
     | 
    Aug 2, 2022
  • Multiple fair housing rights groups claimed that BMO Harris failed to meet lending standards in underserved Black communities. Canadian merger mess: Bad news keeps rolling in for Canadian banks that are trying to grow their technology and customer base and gain traction in the US market.

    Article
     | 
    Jul 28, 2022
  • Targeting places where the population is either at least 1% non-English speaking, at least 20% Black or Hispanic, or at least 10% Asian American, Polish, or Russian. TD’s concept, at a glance: The Canada-based banking giant recently opened a flagship branch in New York City’s One Vanderbilt, per Insider, adding that it’s also the skyscraper’s anchor tenant.

    Article
     | 
    Jan 18, 2022