When it comes to consumers’ expectations of brands, they care most about how companies treat their employees. Perhaps reflecting the early-pandemic publicity about front-line worker treatment and the resurgence of gender and racial justice movements, worker fairness, safety, and equity are the most important issues for brands to address, according to an October 2021 survey by Merkle.
Article
| Jun 9, 2022
CMOs call on generative AI for a great brand experience. Methodology: Data is from the September 2023 Accenture survey titled "Pulse of Change" as cited in company blog. 2,207 C-level executives worldwide were surveyed during September 2023.
Article
| Nov 20, 2023
Car companies (e.g., BMW, Audi) and ski goggle brands (e.g., Rekkie) already provide some basic speed, direction, and safety information projected onto the windshield or lens. They could eventually serve apps and ads that generate revenues.
Article
| Apr 26, 2023
Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.
Report
| Mar 12, 2024
Build it into your brand. The more consumers shop for medications online, the more likely they’ll come across rogue pharmacies offering amazing low prices on “brand-name” drugs. Medication efficacy and safety were top of mind for roughly 75% of patients surveyed by Zebra Technologies Corporation, a business solutions company. Be transparent about sourcing and availability.
Report
| Jul 29, 2022
Our take: Both TikTok and metaverse platforms will have to put effective systems in place to protect young users if they want to quell brand, parental, and regulator concerns about their places in advertising. Brands that partner with those platforms should take extra steps to ensure that their activations prioritize safety for young users.
Article
| Dec 1, 2022
Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.
Article
| Sep 6, 2023
Both lawmakers’ and the platforms’ approach to youth safety can impact marketers. The platforms are rolling out new restrictions and more private spaces for users, as awareness of safety issues and momentum for legislation reach an all-time high. 2024 will be a pivotal year for youth safety on social media. Momentum is building for the platforms to improve protections for young people.
Report
| Mar 8, 2024
The Kids Online Safety Act, proposed this past February, also has the potential to affect time spent with devices. Although our forecast focuses on those ages 18 and older, brands should keep younger users in mind as well. This bill would create explicit responsibilities for tech companies around the handling of content that involves eating disorders, alcohol, suicide, and other sensitive topics.
Article
| Jun 10, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Report
| Jun 1, 2022
Safety. Honesty. Empowerment. Sustainability. By building products that adhere to responsible guidelines, the promise of what generative AI can do is more reliable, and marketers can use the tools with a sense of empowerment. Marketers want to be sure that the customer data they’ve been entrusted with is used appropriately.
Article
| Oct 18, 2023
This convergence of technology and transportation opens new roads for digital engagement and brand experiences. Digital health and AI. AI is supercharging the digital health sphere, and we can expect more personalized technologies to emerge based on the fusion of biometric data and algorithms.
Report
| Jan 24, 2024
Additional career-focused reasons include staying up to date on breaking healthcare news (49.8%) and product safety information (49.6%), as well as reading posts from key opinion leaders (KOLs) in healthcare (38.1%). But physicians’ social media experiences aren’t always positive.
Report
| Feb 21, 2024
Article
| Mar 2, 2022
The retailer explained the decision to pull some items stemmed from threats “impacting our team members’ sense of safety and well-being while at work.”. The context: Target is hardly alone in being thrust into a LGBTQ-related culture war. Anheuser-Busch InBev saw a rapid decline in US demand after its Bud Light brand ran a social media campaign with transgender social media influencer Dylan Mulvaney.
Article
| May 24, 2023
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Article
| Sep 27, 2022
Microsoft's agile handling of the OpenAI situation showcases its dedication to AI, reinforcing its strong, innovative brand and attractiveness to top AI talent.
Article
| Nov 21, 2023
And the reason it's pushing this so significantly right now, in my opinion, is because there's so much consumer and lawmaker momentum around youth safety, particularly on social platforms, and so it's a really good moment for Snapchat and the rest of social media to try to distance themselves from some of these problems.
Audio
| Mar 11, 2024
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Article
| Mar 11, 2022
The Financial Brand.
Report
| Jan 16, 2024
The Kids Online Safety Act, proposed this past February, also has the potential to affect time spent with devices. Although our forecast focuses on those ages 18 and older, brands should keep younger users in mind as well. This bill would create explicit responsibilities for tech companies around the handling of content that involves eating disorders, alcohol, suicide, and other sensitive topics.
Report
| Jun 9, 2022
For companies like VW, adding more advanced AV technology to their upcoming EV offerings at scale would disrupt the market, provided they can manage vehicle pricing and address AV safety issues.
Article
| Feb 22, 2022
The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.
Report
| Sep 6, 2022
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
Report
| Aug 11, 2022
For example, Hiscox’s recent “Hiscox Dreams” campaign encourages budding entrepreneurs to be courageous and pursue their dreams—with insurance as a necessary safety net.
Report
| Jun 29, 2022