This report primarily focuses on Gen Z adults, ages 18 to 26 in the year 2023, since most internal and external survey data used in our research does not include responses from children. Gen Z’s healthcare journeys are just beginning. Gen Zers are now ages 11 to 26, accounting for 20% of the US population, per the US Census Bureau.
Report
| Aug 3, 2023
If it was ever to tip to younger, my kid ... Sorry, Ethan, I'm going to throw my kids under the bus again. My kids definitely wouldn't listen to 60 minute podcasts, I can tell you that. Okay, question two, let's look at the wider podcast universe and ask how many podcasts are there globally? This is according to the latest data from Listen Notes, the podcast database.
Audio
| Nov 27, 2023
So I lived in New York most of the time I've been in the States and so I don't know where I've been every Halloween, but one Halloween I was like, I lived in an apartment building, I was like, I'm going to buy candy and I'm excited to hand out to kids when they come past and I bought like 50 bucks worth of candy. Not a single child came past the door. Come on. Was furious.
Audio
| Nov 3, 2023
I noticed my kids both just travel with their phone, but they have a little sort of thing in the back of their phone that they can keep credit cards and their driver's licenses in, so it's on their phone itself. Carina Perkins:. Yeah, that's useful. We don't have to carry a driver's license with us in the UK, we just have to present it within seven days if asked for it. Rob Rubin:. That's different.
Audio
| Mar 19, 2024
It also said I had three children, which was completely incorrect. So that kind of threw me for a whirl. First time experience. Jacob Bourne:. I wonder what it would say now.
Audio
| Feb 6, 2024
On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
Audio
| Mar 20, 2024
Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.
Report
| Jun 6, 2023
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Article
| Feb 22, 2024
“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.
Article
| Mar 18, 2024
Gen Zers are much less likely to have kids and mortgages, and more likely to be getting some help from the Bank of Mom and Dad. Millennials are the most digitally reachable generation. Gen Z may be seeing the fastest growth in terms of digital usage, but millennials are more digital right now.
Report
| Mar 29, 2023
Yeah, I'm sure a lot of parents are very excited about the potential for their kids making purchases from the backseat. Yory Wurmser:. Right? Sara Lebow:. Okay. Let's hear our final spice level. Final prediction. Yory Wurmser:. Yeah, this one's really hot. I expect that new devices that are mobile are going to become more important for commerce specifically.
Audio
| Feb 7, 2024
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
Article
| Jan 19, 2024
A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.
Article
| Jan 18, 2024
My kids, every podcast I've got to mention TikTok, because I love it, my kids do, every search that they begin they're beginning on TikTok now, that's why Google's so interesting in partnering with them. Which might make my point moot I guess, but people aren't mugs and they will vote with their feet or eyeballs if things get particular bad, eventually. Marcus Johnson:. Yeah.
Audio
| Oct 20, 2023
Everybody pay attention to your science teacher's kids. I'm not doing that. I'm just saying like I hear that and I go, what? Marcus Johnson:. Max is saying, don't go to class. Max Willens:. I'm agitated Marcus, because I have been trapped in this room since we taped yesterday. Marcus Johnson:. You stayed in the same room? Max Willens:. I'm just really worked up. Marcus Johnson:. Left once?
Audio
| Mar 26, 2024
Kids, nobody should be doing that. Marcus Johnson:. Yeah. Max Willens:. Yeah, no kidding. Suzy Davidkhanian:. Adults too. Nobody should be doing that. Marcus Johnson:. I don't think any kids are listening to this podcast. But probably no adults at this point, to be honest. This is a rough segment. Yory, what have you got for us? Max Willens:.
Audio
| Nov 21, 2023
And Hiya Health (kids’ vitamins) saw a 168% spike. TikTok is the future of CPG brand discovery in D2C. Social media is a critical channel for CPG brand discovery, which is vital for D2C ecommerce growth. This is especially true among younger audiences. TikTok is a key awareness driver for CPG brands—and may soon lead to more conversions.
Report
| Jun 5, 2023
Well, I mean you might be thinking to yourself, listeners, are they going to talk about the Senate Judiciary Committee and that hearing and the fact that the CEOs from Meta, Snap, TikTok, Discord, X were all there testifying about and answering questions to Senators and also to family members of kids who are harmed by using social media.
Audio
| Feb 12, 2024
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
Chart
| Apr 26, 2023
Source: Sensor Tower
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
And honestly, we're kids in a candy store because we work for the measurement company, so it's very, very cool. Marcus Johnson:. Alison, what is your morning drink? Alison Gensheimer:. Hessey. Marcus Johnson:. How do you take it though? Alison Gensheimer:. Black, not now. Marcus Johnson:. No, that's tough. Ross? Ross Benes:. Orange juice. Marcus Johnson:. Yes, better. SunnyD? Ross Benes:.
Audio
| Mar 21, 2024
Chart
| May 12, 2022
Source: McAfee
Chart
| Apr 12, 2022
Source: GWI
Chart
| May 12, 2022
Source: McAfee