Chart
| Oct 24, 2023
Source: Integral Ad Science
Traditional holiday performers like apparel, consumer electronics, and toys are all expected to underperform the benchmark ecommerce growth rate of 12.0%. “Outside of apparel, the average to below-average performance has really been against pandemic highs,” said Aptos’ Baird. “Categories overall are going to face an uphill climb.”.
Report
| Oct 17, 2022
Slow growth: One reason we expect modest growth is that two of the primary back-to-school categories, consumer electronics and apparel, have had middling results this year. Through the first five months of the year, electronics and appliance store sales are down 2.7%, while clothing and clothing accessories stores are up just 1.0%.
Article
| Jul 14, 2023
Combined, five product categories will account for roughly 80% of total retail ecommerce sales in Argentina this year: computer and consumer electronics, apparel and accessories, food and beverage, furniture and home furnishings, and auto and parts. Computer and consumer electronics will hold the biggest share of ecommerce sales in Argentina, at 22.3%.
Report
| Aug 25, 2022
Computer and consumer electronics is Amazon’s largest ecommerce category by sales. Amazon has made significant investments in branded electronics with its Echo smart speakers, Kindle readers, and Fire TV devices. But computer and consumer electronics is also the largest category in terms of overall ecommerce sales, and Amazon is a major player.
Report
| Mar 24, 2022
What works for an apparel retailer isn't going to work for a consumer electronics retailer. And then even within those categories, there are differences in terms of a particular retailer's customer base, and so it really comes down to the most basic principle, know your customer and know what your customer's interested in or might be implying to engage with. Sara Lebow:.
Audio
| Sep 27, 2023
Prime Day will once again emphasize consumer electronics—currently the largest category on Amazon—but fast-growing and strategically important categories like food and beverage, as well as health, personal care, and beauty, will also be front and center. Media.
Report
| Jun 8, 2022
Direct-to-consumer (D2C) brands—from digital health to consumer electronics—will follow the leaders and tout their own distinctive features that put customers in control of their data. The message will be diluted. Breaking through the noise will become increasingly difficult as the year drags on and more providers join the chorus.
Report
| Nov 29, 2022
Consumer electronics make a comeback and other Prime Day predictions. Which Amazon ad types snag the most marketing dollars worldwide? Amazon Prime Day is a bellwether for the 2023 holiday season. More Chart of the Day:. 7/7 - Gen Z’s mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile.
Article
| Jul 7, 2023
If certain types of apparel, consumer electronics, and small appliances pick up momentum, it could bode well for the holidays. Computer and consumer electronics is the category to watch most closely. This important holiday category, which has been hit by slowing demand since its pandemic-induced peak, will eventually turn the corner. Prime Day could prove to be that inflection point.
Article
| Jun 21, 2023
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
Report
| Dec 13, 2022
Consumer electronics will remain the No. 1 Prime Day category. As Amazon’s largest category, it will account for 24.4% of Amazon’s ecommerce sales for the entirety of 2022, while growing by 12.2%. Amazon will push an array of its own products—like the Fire TV Omni Series, the latest Echo, and smart home products like Ring and Blink.
Article
| Jun 13, 2022
Photonics could upend the electronics industry, but its novelty coupled with supply chain challenges might slow adoption.
Article
| Mar 21, 2022
Sales that day were boosted by consumer electronics, which jumped 221% online over the October average, per CNBC. Video games, consoles, drones, and Apple MacBooks performed well. Similarly, Cyber Monday generated $11.3 billion in online sales, up 5.8% YoY, driven by deep discounts on electronics with video games, consoles, Apple Watches, drones, and digital cameras some of the top products.
Article
| Dec 1, 2022
They're selling this category of consumer electronics less to make money, more to get inside the consumer's homes. They're selling their own consumer electronics to try and establish themselves inside your home with Amazon devices. Fire devices, echo devices, things like that.
Audio
| Jun 26, 2023
Chart
| Oct 6, 2023
Source: Feedvisor
Online sales will account for more than 50% of all retail sales for just two categories–books, music, and video as well as computer and consumer electronics. Apparel and accessories is also making ecommerce headway, with more than $1 in $3 in this category spent online this year.
Report
| Jul 26, 2022
Amazon is a massive consumer electronics retailer, and it has made significant investments in branded electronics like Echos, Kindles, and Fire TV devices.
Article
| Mar 28, 2023
Apparel, consumer electronics, and home appliances also want this data. While CPG is unique in its combination of product purchase frequency and skew toward offline channels, consumer electronics (No. 1), home appliances (No. 1), and apparel and accessories (No. 2) also rank offline sales data at or near the top. Consumer electronics advertisers also value RoAS.
Report
| Mar 8, 2022
Many consumers chose to forgo discretionary items like consumer electronics, and some of the growth in other categories is likely due to higher prices. But the trends could be different if, as speculated, there is a second Prime Day in Q4. With students back in school and signs that inflation is easing, demand—and funds—for electronics could return. More like this:.
Article
| Sep 7, 2022
Clothing and Consumer Electronics Claim the Largest Shares of Germany’s Ecommerce Sales. For the first time, we have broken out retail ecommerce sales in Germany by product category. Apparel and accessories will account for 22.4% of all digital sales in Germany in 2022—the largest single share. Computer and consumer electronics sales will comprise 20.4%.
Report
| Jul 29, 2022
Health & beauty, consumer electronics, apparel & shoes, and home & garden rounded out the top five product categories. Halo effect: Amazon’s Prime events boost other retailers as well. Nearly a third of consumers browsed Walmart and 24% checked out Target during the July Prime Day.
Article
| Sep 27, 2022
The computer and consumer electronics category makes up the largest share of Amazon’s US ecommerce business, representing a little over a fifth of total sales. Other top categories include apparel and accessories; furniture and home furnishings; books, music, and video; and health and personal care. 2. Third-party marketplace sales generate over half of Amazon’s total sales.
Article
| Jun 9, 2023
Rising interest rates, recession fears, and shrinking demand for PCs and consumer electronics are leading to overstocked chip inventories. While the automotive sector faces shortages, PC and smartphone chips are in danger of oversupply mostly due to the slowdown in consumer spending. Chip manufacturers are rushing to hedge their bets for anticipated demand by diversifying future plant locations.
Article
| Jan 25, 2023
CPG, along with entertainment, computing products and consumer electronics, financial services, and telecom will all continue to spend a greater share on mobile than the national average.
Article
| Dec 15, 2021