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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Content marketing practices are mostly tactical, not strategic. Content marketing missteps include the following:. An editorial calendar is not a strategy. It’s a schedule—likely based on anecdotal evidence of a past asset’s success or a popular trend. Nor does a calendar provide processes or limitations for deciding which assets to create.
Article
| Jun 22, 2022
—Josh Dreller, Senior Director, Content Marketing, Skai™.
Article
| Jun 21, 2022
But that doesn’t mean that the concerns about shrinking budgets and a declining ad market aren’t valid: Growth has slowed from 2022’s high rate, and that slowdown has brought significant changes in the advertising landscape for agencies and brands. 75% of content marketing officers say their budgets are too small to accomplish their goals, per a recent Gartner study.
Article
| May 30, 2023
Chart
| Oct 10, 2023
Source: Deloitte
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| Oct 11, 2023
Source: Censuswide; Nosto
Chart
| Oct 11, 2023
Source: Censuswide; Nosto
Content marketing. At this point, having some kind of content marketing strategy is table stakes. The question is what type of content resonates best and through what medium. We estimate that 85.6% of companies will use digital content marketing this year.
Article
| Nov 4, 2022
That doesn’t mean removing people from content marketing, because everything written by AI needs to be reviewed. But “they’re editors, not copywriters” focusing on writing actual content, rather than search-optimized descriptions.
Article
| Mar 1, 2023
—Tim Edmundson, Director of Content Marketing, MNTN.
Article
| Dec 1, 2021
Microsoft’s Bing Chat ads—and their impact on the search advertising industry. 3 uses for ChatGPT in retail. 4 promising use cases for generative AI in content marketing. Yesterday’s Chart of the Day: YouTube, you lose. Methodology: Data is from a January 2023 Ipsos report titled "Ipsos Coronavirus Consumer Tracker." 1,119 US adults were surveyed online during January 18-19, 2023.
Article
| Mar 31, 2023
Social commerce and livestream shopping are playing a larger role on TikTok as the platform builds out its ecommerce business, though influencers still have a lot of sway in purchase decisions, especially among Gen Z. To be successful on TikTok, marketers need to lean into discovery and put content at the heart of their strategy.
Article
| Sep 1, 2023
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
Article
| Aug 29, 2023
Ways to make financial wellness marketing pay off: Getting customers to use the materials and tools they claim they want is a challenge. Here are four tips to improve their engagement.
Article
| Aug 25, 2023
Marketing sits at the executives’ table—but still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.
Article
| Aug 21, 2023
Chart
| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
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| Sep 27, 2023
Source: Bynder
Ant Group’s cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.
Article
| Aug 14, 2023
Affiliate commissions, custom content, display advertising, and content marketing, among other tactics, fit together to forge large strategic partnerships. Looming economic uncertainty could create more opportunity. Marketers are likely to lean on affiliate marketing even harder if there is a prolonged recession.
Report
| Sep 15, 2022
The same applies for content marketing: In developing branded content that entertains or communicates brand values, short videos are most likely to engage this audience.
Article
| Dec 7, 2021
However, marketers are using a range of strategies, from content marketing to sweepstakes promotions. If collecting first-party data isn’t an option, shifting ad spending to walled gardens is another alternative. The popularity of this option is evident in the massive increase in the cost of advertising on platforms like Facebook or Google.
Report
| Feb 22, 2022