Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Article
| Oct 16, 2023
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Article
| Oct 9, 2023
Programmatic display ad spending is growing despite challenging economic conditions. Where it’s growing, and how fast, depends on how much data advertisers can access.
Report
| Feb 24, 2023
Forecasts
| Jan 3, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.
Article
| Aug 17, 2023
Mobile now accounts for the majority of programmatic display ad spend. Much like the transaction-type trend, desktop/laptop display ad spending was the main programmatic arena 10 years ago. That rapidly shifted in line with broader mobile ad spending trends to the point that mobile now accounts for about 8 in 10 programmatic advertising dollars.
Report
| Jan 18, 2024
Our complete estimates for programmatic digital display ad spending can be accessed via our website’s interactive forecast module. Programmatic makes up the vast majority of display advertising. The vast majority of digital display advertising in Canada is traded programmatically—92.4% in 2024, up from 35.0% in 2014.
Report
| Jan 29, 2024
National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.
Article
| Aug 7, 2023
Programmatic digital display ad spend will reach $157.35 billion in 2024, a 15.9% increase YoY, according to our December 2023 forecast. Use this chart:. Demonstrate consumers’ comfort with ads. Evaluate consumer opinion of ad-free subscription tiers. More like this:.
Article
| Mar 5, 2024
Programmatic digital display ad spend will grow three times faster than nonprogrammatic. US programmatic digital display ad spend will grow three times as fast as nonprogrammatic this year, per our December 2023 forecast. Programmatic will account for 91.3% of US digital display ad spend in 2024.
Article
| Feb 16, 2024
At the start of 2023, marketers began conserving their budgets, spooked by high inflation and interest rates, and in late Q1, we revised our US digital display ad spending forecast downward. We now expect the market to grow just under 8% this year—about half as fast as we had predicted in Q4 2022. This year, programmatic will account for over 9 in 10 US display ad dollars.
Report
| Sep 13, 2023
In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year. The flip side of this underindexing on video is that retailers are more likely to spend display budgets on banners and clickable product advertising. Retail video ad spending growth will stop outpacing the industry average next year.
Article
| Mar 8, 2024
Bolstered by the growth of connected TV (CTV), programmatic will account for 92.1% of digital display ad spend and 89.4% of video ad spend in the US by 2025, according to EMARKETER’s December 2023 forecast. Advertisers are shifting their focus to premium, scalable supply, particularly in CTV, said Giuseppe La Rocca, vice president of enterprise at StackAdapt.
Article
| Mar 19, 2024
Last year, CTV overtook desktops and laptops in programmatic display ad spend. CTV will account for more than a quarter (25.6%) of the programmatic video market this year. “Consumers are averaging less daily time on computers and more than making up for it on their TVs,” Mitchell-Wolf said. “Advertisers are adjusting their programmatic ad spend accordingly.”.
Article
| Apr 4, 2024
Native mobile display ad spending will top $100 billion in 2024 and will account for 85.9% of total mobile display spending. In fact, mobile will account for 93.1% of total native ad spending this year. Social will be the biggest slice of native display ad spending. Social networks will generate 97.0% of their $82.88 billion in US ad sales via native ads in 2024.
Report
| Mar 26, 2024
In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year. The flip side of this underindexing on video is that retailers are more likely to spend display budgets on banners and clickable product advertising. Retail video ad spending growth will stop outpacing the industry average next year.
Report
| Feb 29, 2024
US programmatic digital display ad spend will grow 15.9% in 2024 to reach $157.35 billion, according to our forecast. Programmatic digital video ad spend will also increase, rising 20.9% to reach $93.95 billion. Off-site offers a new landscape and performance opportunities for both advertisers and retailers.
Article
| Mar 11, 2024