This is a question asked by Ashley King of Digital Music News. She writes that, according to a new report from the Financial Times, citing senior staff, many are worried that shorts, YouTube shorts videos, are cannibalizing its core business. The longer ones. Gents, is it? Ethan Cramer-Flood:. Apparently, it is, because this is the information that has leaked, internally.
Audio
| Sep 8, 2023
Time spent streaming music averaged 1:33 per day, while video streaming occupied an average of 1:22. Both times rose by about half an hour from H1 2020. Mobile time and activities were on the rise as PC penetration slid. Smartphone ownership dropped marginally but remained high overall, at 96.9% of internet users ages 16 to 64.
Report
| Oct 21, 2021
The share of internet users streaming music, podcasts, or other audio content in the prior month was 62.5% in H1. But penetration among 55- to 64-year-olds (36.1%) was less than half that of the 16-to-34 age bracket. Smartphone ownership was predictably high, but penetration of desktops, laptops, and tablets was also greater than in most countries polled.
Report
| Oct 21, 2021
In H1 2021, respondents devoted an average of 1:28 daily to streaming music, versus 1:03 with live radio. Podcasts were also popular, claiming 34 minutes per day. Desktops, laptops, and tablets accounted for almost an hour more of daily media time than mobile phones. In H1 2021, 94.6% of internet users owned a smartphone—a share essentially unchanged since H1 2019.
Report
| Oct 21, 2021
The share of internet users listening to streaming music, podcasts, or other digital audio content ranged from 88.2% among 16- to 24-year-olds to 32.4% in the 55-to-64 cohort. Social media was the only activity more widespread among Australia’s internet users than TV viewing. Over 92% of those polled in H1 2021 said they used one or more of 37 named social networks at least monthly.
Report
| Oct 21, 2021
Digital music and audio appealed more to younger web users in H1 2021. While 85.2% of respondents ages 16 to 24 had listened to music, podcasts, and other digital audio content in the prior month, that share fell with every additional decade of age, declining to 40.1% among respondents ages 55 to 64. Video streaming now reaches a larger audience than live broadcast TV.
Report
| Oct 21, 2021
Much of that growth is due to the quality of streaming music services available to local listeners. But it’s also related to the increased consumption of talk formats, including podcasts and the repurposing of terrestrial radio programming for digital distribution.
Article
| Apr 11, 2022
Just 56.4% of respondents had listened to digital music, podcasts, audiobooks, or other audio content in the month prior, a slight decline since 2020. Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.
Report
| Oct 21, 2021
Netflix will remain on top despite a shaky 2023. Estimates for Hulu and the other sub OTT services were not affected by the writers strike.TikTok and YouTube are in a close fight for short- and medium-length video viewing time.
Article
| Jul 25, 2023
Will digital audio advertising opportunities match up with the growing audience for streaming music and podcasts? KEY STAT: Eighty-four percent of adults in Canada are concerned about their personal data being shared with third parties without their consent. Introduction. Each year at this time, Insider Intelligence looks ahead to identify trends that will likely affect brand marketers in Canada.
Report
| Dec 13, 2021
Just over half of young adults 29 and under reported streaming music daily before the pandemic hit (Morning Consult and The Hollywood Reporter). April 2021 research found that 66% of Gen Zers worldwide said audio helped them feel less alone over the preceding year (Spotify Advertising).
Report
| Nov 15, 2021
Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Report
| Apr 25, 2022
The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.
Report
| Oct 20, 2022
Spotify’s $100 million fund for diverse projects starts off slow: Concerns about spending arise as the initiative marks its first year.
Article
| Mar 24, 2023
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Report
| Dec 17, 2021
Podcasting is majorly boosting Spotify's ad biz: Ad revenues are up 75% year over year as the audio giant's investments in podcasting finally begin to pay off.
Article
| Oct 29, 2021
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Report
| Feb 3, 2022
It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.
Article
| Dec 29, 2022
Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.
Article
| Oct 13, 2021
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, and Mexico.
Report
| Oct 20, 2022
Chart
| Aug 9, 2023
Source: Edison Research
From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.
Article
| Jan 3, 2023
Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.
Article
| Sep 16, 2022
Podcast listener growth ebbs as pandemic fades: Our new forecast finds Spotify’s fortunes to be increasingly linked to that of podcasting in general.
Article
| Oct 3, 2022
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.
Article
| May 11, 2022