Article
| Oct 19, 2022
Article
| May 5, 2022
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
Audio
| Sep 29, 2022
On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
Audio
| Feb 22, 2022
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
Audio
| Sep 30, 2022
Article
| Apr 13, 2022
Article
| Jul 12, 2022
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
Audio
| Oct 28, 2021
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Audio
| Nov 8, 2021
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
Audio
| Jan 25, 2023
Article
| Dec 19, 2022
Article
| Nov 22, 2021
Article
| Feb 24, 2023
Article
| Dec 15, 2022
Article
| May 3, 2022
Article
| Jan 27, 2023
Cohort-based solutions use anonymized groups of consumers to create targeted ads and messaging, while universal IDs create a privacy-compliant way for advertisers to keep track of consumer behavior across the internet. Looking for privacy-compliant uses for first-party data? Marketers can turn to the Interactive Advertising Bureau’s seller-defined audiences or experiment with data clean rooms.
Article
| Jun 5, 2023
Google’s willingness to throw out third-party cookies in favor of privacy-centric measurement tools (despite an ad industry outcry) and Meta’s launch of ad-free subscriptions show that the most powerful forces in digital advertising are being forced to shift their weight in accordance with changing regulations.
Article
| Mar 5, 2024
The company’s Q3 timetable for the phaseout and transition to Privacy Sandbox is one potential obstacle on the horizon. The final word: Despite its challenges, Google remains the undisputed digital ad leader with expected 2024 US ad revenues of $77.39 billion. Its closest competitors, Meta and Amazon, trail behind with $62.70 billion and $44.26 billion, respectively.
Article
| Jan 31, 2024
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
Article
| May 26, 2023
Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Social media could be the key to connecting with baby boomers. Each generation has distinct financial goals for 2024—and they should inform banks’ targeted marketing strategies. Older adults prefer phone calls to digital customer service.
Article
| Feb 5, 2024
The policy has helped Apple assert itself as a privacy-complaint ad platform as Google deprecates cookies. Google is working with advertisers on providing cookie alternatives. Google is slowly losing share of search ad spend worldwide. While that may sound like good news for Apple, the challenges Google is facing in search would likely also impact Apple.
Article
| Mar 19, 2024
But in the meantime, a little bit like existing regulations in Europe cover some of the facets of AI regulation already, I think in the US, some privacy laws, the FTC and courts will probably have some hand in what companies can do through just rulings on copyright infringement or use of private data or personal data.
Audio
| Mar 12, 2024
On the flip side, there are plenty of other reasons to limit usage, such as privacy concerns and overall social media fatigue. Even so, TikTok must find a balance between pursuing its ecommerce ambitions and retaining the core user experience as it enters a period of much more modest time spent growth.
Article
| Apr 4, 2024
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
Article
| Sep 23, 2022