On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
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| Sep 30, 2022
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| Apr 13, 2022
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| Jul 12, 2022
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
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| Oct 28, 2021
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
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| Nov 8, 2021
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
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| Jan 25, 2023
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| Dec 19, 2022
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| Nov 22, 2021
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| Feb 24, 2023
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| Dec 15, 2022
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| May 3, 2022
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| Jan 27, 2023
Prediction: The privacy panic will take over. It certainly was a big year for privacy concerns. Google is officially starting to phase out third-party cookies. Apple’s AppTrackingTransparency is still shaping the industry. Concerns surrounding email policy changes have been front of mind. And AI chatbots are posing an entirely new set of risks to data privacy.
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| Dec 19, 2023
Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Social media could be the key to connecting with baby boomers. Each generation has distinct financial goals for 2024—and they should inform banks’ targeted marketing strategies. Older adults prefer phone calls to digital customer service.
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| Feb 5, 2024
Google’s willingness to throw out third-party cookies in favor of privacy-centric measurement tools (despite an ad industry outcry) and Meta’s launch of ad-free subscriptions show that the most powerful forces in digital advertising are being forced to shift their weight in accordance with changing regulations.
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| Mar 5, 2024
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
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| May 26, 2023
But in the meantime, a little bit like existing regulations in Europe cover some of the facets of AI regulation already, I think in the US, some privacy laws, the FTC and courts will probably have some hand in what companies can do through just rulings on copyright infringement or use of private data or personal data.
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| Mar 12, 2024
The policy has helped Apple assert itself as a privacy-complaint ad platform as Google deprecates cookies. Google is working with advertisers on providing cookie alternatives. Google is slowly losing share of search ad spend worldwide. While that may sound like good news for Apple, the challenges Google is facing in search would likely also impact Apple.
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| Mar 19, 2024
On the flip side, there are plenty of other reasons to limit usage, such as privacy concerns and overall social media fatigue. Even so, TikTok must find a balance between pursuing its ecommerce ambitions and retaining the core user experience as it enters a period of much more modest time spent growth.
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| Apr 4, 2024
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
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| Sep 23, 2022
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.
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| May 3, 2023
The big takeaway: Some retailers are understandably wary of implementing genAI within their organizations, given concerns over data privacy, hallucinations, and the question of whether consumers are actually interested in shopping via chatbot. At the same time, there are plenty of use cases that don’t require giving up access to sensitive data.
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| Jan 16, 2024
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
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| May 26, 2023
Marketers shouldn’t be waiting for Google to make a move on third-party cookie deprecation or for more privacy laws to come down the pipeline; they need to start exploring the complex landscape of identity solutions now, combining deterministic and probabilistic approaches to achieve maximum effectiveness.
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| Apr 3, 2023
Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.
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| Jan 29, 2024