Insurers will increase resources dedicated to digital transformation to meet heightened consumer demand for digital-first experiences and fight off the threat of insurtechs. While this may come at the expense of total ad budgets, insurers will prioritize digital ad dollars to promote new digital products. Traditional ad budgets will lose out. Inhibitors of Digital Ad Spend Growth. Underwriting Losses.
Report
| Feb 3, 2022
VMware said that “mere wire transfer fraud is no longer the ultimate goal”—instead, it’s “hijacking the digital transformation of a financial institution to attack its constituents.”.
Article
| May 3, 2022
This shift is partly the result of digital transformation across media, but it also reflects a vibrant, resilient ad market for buyers and sellers. Prediction. Upper-funnel ads will drive digital ad spending gains. Although search remains a larger contributor to ad spending than video, the latter is where the budgets are shifting.
Report
| Nov 29, 2021
The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.
Report
| Sep 2, 2022
As companies mature on their digital transformation journeys, cybersecurity remains the biggest concern. Of the US executives surveyed by Coleman Parkes, 69% believe cybersecurity is the biggest AI-related risk. There is an inherent problem with both internal and external communication around cybersecurity. Companies have yet to figure out a best approach.
Report
| Aug 11, 2022
The role of the B2B CMO has expanded significantly in the last few years. The position has been elevated, but it comes with a host of new challenges. To retain a seat at the table, B2B CMOs must add executive tasks to marketer responsibilities.
Report
| Aug 15, 2022
Market turmoil and shifting client demands are forcing US asset managers to evolve their products and services. Asset managers need to overcome their lack of digital maturity to deliver personalized products and an enhanced client experience.
Report
| Aug 10, 2022
A difficult market environment is reshaping insurers’ priorities. Insurers that focus on improving customer lifetime value and meeting evolving consumer expectations can turn challenges into opportunities.
Report
| Jul 14, 2022
A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.
Report
| Jun 29, 2022
I always love those trends pieces too because I think digital transformation is always in there, privacy, consumer data, customer experience. It's always the same. Paul Verna:. Yeah. I'll ask you the last real question in quotation marks or in inverted commas, as Marcus might say. Tim Finnigan:. Well, now that you mentioned Marcus' name. Paul Verna:.
Audio
| Jul 24, 2023
What’s Driving Luxury’s Digital Transformation? Gen Z consumers, new technologies, and the pressure to stay competitive amid rising economic uncertainty will shift how luxury brands engage with their clients. Luxury brands were late to adapt to ecommerce.
Report
| Sep 14, 2022
The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.
Report
| Apr 1, 2022
The digital transformation of retail will only accelerate from here on out. Brands and retailers should be ready to deploy new tech solutions like mobile payments, BNPL, O2O, and click and collect to stay agile amid quickly changing conditions. Companies must become more attuned to socioeconomic and geopolitical affairs than ever and stand ready to tinker with strategy as needed. Read Next.
Report
| Jul 29, 2022
Sanjay Pathak, head of technology and digital transformation services at KPMG Canada, told The Canadian Press, “Banks have also been held back by the patchwork of legacy systems built up over decades.”
Report
| May 12, 2022
It’s a case study in digital transformation. AirAsia is responding to travel’s sectorwide crisis, and attempting to inoculate itself against similar risks in the future, by doubling down on mobile-enabled business models and diversifying its revenue streams. It may set a new precedent for super apps. It’s not every day that a nontraditional internet and consumer tech company launches a super app.
Article
| Dec 16, 2021
Future of work, focus on CX trends are powering Airbnb success: The travel platform’s growth come as the rest of the travel industry sees mixed results.
Article
| Jul 5, 2022
They aren’t too far off, but they’ll need to overcome a few challenges and implement new ways of banking.
Article
| Dec 7, 2022
Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.
Article
| Apr 26, 2022
2022’s outages increased and took longer to resolve: Wired and wireless networks continue to be under duress as Big Tech, streaming services, and cloud gaming proliferate while legacy infrastructure and overloaded systems buckled.
Article
| Dec 20, 2022
A joint report educates banks on proper risk management strategies, but they’re not a great fit for small FIs.
Article
| Jun 9, 2023
Digital transformation is underway for the global remittance market, which we estimate will be worth over $774 billion in 2022. Players are facing increased competition from digital challengers—and those that fail to adapt risk seeing their market share being undermined. 3 KEY QUESTIONS THIS REPORT WILL ANSWER.
Report
| Feb 9, 2022
Retail’s Digital Transformation Marches On. Retail ecommerce sales in Latin America will rise at double-digit rates this year. These growth rates are impressive but pale in comparison with the high double-digit gains seen in 2020. Nevertheless, the region’s love of ecommerce shows no signs of waning.
Report
| Jul 29, 2022
They’re using it to attract new customers and teach financial literacy. But it has side effects they need to know about.
Article
| Feb 8, 2023
The AI-powered client portal combines the bank’s services and products in one place. All eyes will be on the customer transition.
Article
| Dec 6, 2022
Engaging with startups is becoming a requirement for companies looking to be at the forefront of digital transformation in their industries. Here are a few potential avenues of engagement:. Build tech in-house without interacting with a startup.
Report
| Jul 13, 2022